Head of Marketing

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At Taylor Wimpey, we don’t just build houses; we build futures. Not just for the people who live in our homes, but for our own people too. When we bring our collective skills together, we make amazing things happen - for ourselves, for each other and for our customers. There are incredible opportunities on your doorstep, and we want you to discover them all.

With 22 regional offices across the UK and operations in Spain, we bring our vision to life locally. Here, you’ll be given the tools to develop your skills and the freedom to explore new avenues. Share your ideas, experience a no-blame culture, and shape your work around your life.

Every single one of us plays a vital role in bringing to life incredible places and spaces, where anyone can thrive. We believe in making a positive difference to our planet, as well as to people.

Home to work that matters, and you can be a part of it.

Sets the strategic direction for marketing, insight, content, campaigns, customer communications, PR and social media.

Develops and delivers industry leading content and campaign activity using a breadth of digital and social advertising channels that produces the required volume of high-quality enquiries and leads that convert to sale cost effectively.

The Head of Marketing retains leadership accountability for national campaigns, content, CRM and prospect nurture, email marketing, PR, social media and Business Unit marketing support, working closely with the Brand Director to secure brand compliance across all customer touchpoints. The role ensures Business Units have access to appropriate campaigns, content, guidance, tools, training and agency support to respond to national and local market conditions.

Manage and track the performance of Head Office advertising campaigns, manages the Group marketing budget and provides guidance to Business Units. Ensure that all advertising and marketing content is developed and delivered in accordance with the brand guidelines and governance framework owned by the Brand Director.

Success requires a close working partnership with the Brand Director and visible matrix leadership across Head Office, regional and Business Unit teams: building alignment without direct authority, using insight, data and clear reporting to guide decisions, and communicating with impact to influence delivery across functions.

Marketing Strategy, Insight and Performance

• Lead the overall marketing strategy and provide clear strategic direction for Group and Business Unit marketing activity.
• Identify customer needs, competitive threats and market opportunities through customer insight, market research, industry intelligence and competitor analysis.
• Translate customer and market insight into clear priorities for national campaigns, content, customer communications and Business Unit marketing activity.
• Set the strategic direction for lead generation, ensuring that Taylor Wimpey, its developments and its homes are promoted through high-quality and engaging marketing.
• Review the effectiveness of marketing activity and use performance evidence to inform priorities, investment decisions and test-and-learn activity.
• Work with the wider Sales & Marketing team to connect creative, media, digital, CRM and customer-journey activity.
• Provide strategic marketing advice and practical support to Business Units responding to local market conditions, selling challenges and customer needs.
• Demonstrate matrix leadership across Sales, Digital, Customer Service, Communications, Design, Technical, Land and Planning, regional and Business Unit teams, creating shared priorities and securing delivery through influence rather than direct authority.
• Use…