Digital Product Manager

Overview

Advanced Drainage Systems is a leading manufacturer of stormwater and onsite septic wastewater solutions, committed to sustainability and innovation. With a vast manufacturing and distribution network, we deliver high‑quality products across multiple industries while recycling over half a billion pounds of plastic annually. At ADS, we foster a culture where diverse perspectives drive better ideas, ensuring every employee feels valued, heard, and empowered to make an impact.

We are looking for a Digital Product Manager to join our team! In this role, you will lead the strategy, development, and optimization of customer‑facing digital tools and platforms s position bridges product management and digital marketing to deliver intuitive, data‑driven solutions that enhance customer engagement, support product selection, and drive business growth. If you are passionate about digital transformation, user experience, and cross‑functional collaboration, we would love to hear from you!

• Define and execute the strategic roadmap for digital tools and platforms, including Design Tools, Configurators, Part Finders & Calculators.
• Collaborate with Marketing to align digital products with brand strategy, campaigns, and customer journey goals.
• Partner with Sales, Product Management, Engineering, and the Project Resource Center to gather customer insights and translate them into product features.
• Lead new product launches and enhancements for digital tools, ensuring alignment with business goals and user needs.
• Manage vendor relationships and coordinate with IT to deliver secure, scalable, and integrated digital solutions.
• Develop and monitor KPIs for product adoption, engagement, and ROI.
• Conduct market research and competitive analysis to inform product strategy and innovation.
• Advocate for the Voice of the Customer in all product decisions.
• Support digital marketing initiatives through product‑related content, automation, and analytics.
• Create dashboards and reporting tools to measure performance and inform decision‑making.
• Facilitate training and enablement for internal stakeholders and customers on digital tools.
• Promote a transparent and positive work environment.
• Lead and develop the Systems Analyst team, including hiring, onboarding, performance management, and career development.
• Manage staffing levels and facilitate employee training and progression.
• Own the day‑to‑day operations of the Design Studio team.

• Bachelor’s degree in Marketing, Business, Product Management, Engineering, or related field; MBA preferred.
• 7–10 years of experience in product management, marketing, or related roles.
• Minimum of 2 years of management or leadership experience.
• Ability to travel up to 10%.

• Proven experience in digital product management, preferably in B2B or technical industries.
• Strong understanding of UX/CX principles, digital engagement strategies, and marketing automation.
• Experience with CMS, CRM (Salesforce preferred), and marketing automation platforms (Pardot preferred).
• Skilled in Agile/Scrum methodologies and product lifecycle management.
• Excellent communication, stakeholder engagement, and cross‑functional collaboration skills.
• Analytical mindset with experience in digital analytics, tagging, attribution, and dashboard development.
• Strategic thinker with a hands‑on approach and ability to operate under pressure.
• Strong leadership, coaching, and mentoring capabilities.
• Experience with digital transformation, customer‑facing platforms, and product launches.
• Experience leading cross‑functional teams in CPQ automation workflows and CAD automation systems.
• Familiarity with ADS‑specific products and applications.
• Experience working within Agile and Scrum frameworks on cross‑functional product teams.
• Project management experience.

Health & Welfare Benefits: Medical and prescription drug plans, telemedicine (with medical plan), dental and vision plans, virtual physical therapy*, an employee assistance program (EAP)*, and voluntary accident, critical illness, and hospital indemnification programs.

Financial Benefits: Retirement 401k program with company…