Senior Product Manager

Planar seeks a Senior Product Manager responsible for marketing and developing Planar's portfolio of professional displays. The role will manage products and/or product lines across the product lifecycle (inbound and outbound), collaborate with cross‑functional teams, and develop the market needs of customers and channel partners. Responsibilities include product and competitive research, business case development, delivery of launch materials, and other product management duties.

A successful candidate leverages analytical skills and strong business judgment to understand the market and customers. This person thrives on continual progress, collaborates, and communicates effectively with diverse technical and business stakeholders.

• Contribute to the product roadmap based on customer needs, technology advancements, supply chain, and market dynamics.
• Qualify and respond to the custom and unique requirements of key installations.
• Work closely with R&D and Sales to achieve customer design wins.
• Gather accurate product information, create comprehensive tools, and deliver with a high level of professionalism and persuasion.
• Analyze the market and ensure that the product line leads the market.
• Articulate product strategy and business case to executive leadership.
• Develop product requirements based on the target customer and market needs; work with R&D to enable timely response with compelling and profitable solutions.
• Manage product trade-offs and work with R&D to create compelling and profitable solutions.
• Advocate and communicate marketing strategy: pricing, positioning, naming, channel strategy, and overall launch plan.
• Work closely with Marketing Communications to ensure the successful execution of all aspects of the product launch plan, including Custom bid requests, Press Relations, Events, Demonstrations, Sales Tools, Sales and Technical Training, Lead Generation, and Channel Programs.
• Develop and deliver compelling product sales training, which includes the necessary market, competitive, and product information for salespeople to represent and demonstrate the product to customers and partners.
• Maintain an ongoing roadmap of enhancements for assigned product lines based on Market, Customer, Sales, and Supplier interaction.
• Monitor the business performance of the product line and initiate recommendations to improve business results in an evolving market.

• Cross‑functional teams - Sales, R&D, Marketing, Operations, Supply chain, and other members of the company
• Internal and external suppliers
• External Customers
• Channel Partners

• Bachelor's degree in marketing, finance, engineering, or equivalent experience.
• Minimum of 10 years’ experience in product marketing or product management.
• Preference for prior experience with audio‑visual, display, or relevant technology products.
• Preferred prior experience in Professional AV market.

• Ability to understand and respond to specific technical product requirements, successfully balancing customer and product capabilities.
• Exceptional analytical skills, including financial and competitive analysis.
• Results‑oriented, with strong organizational, problem‑solving, decision‑making, and project management skills.
• Proven understanding of Product Management and ability to execute on all aspects, including:
  • Proven ability to develop market and product requirements.
  • Effectively communicate technical and non‑technical concepts.
  • Proficiency in preparing and delivering articulate and compelling presentations.
  • Ability to effectively influence cross‑functional teams.
  • Ability to understand concepts quickly and function as credible subject matter expert.
• Drive for excellence at all levels of work, highly accountable.
• Demonstrated proficiency with MS Office Suite, including PowerPoint and Excel.
• Ability to participate actively and effectively in team development and team‑oriented processes.
• Knowledge of other organizational functions:
  • Engineering
  • Manufacturing
  • Sales & Service
  • Operations

• Requires domestic and international travel up to 20% of the time.

• 75%…