Technical Marketing Segment Manager
Listed on 2026-01-12
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Marketing / Advertising / PR
Marketing Manager, Marketing Strategy
Technical Marketing Segment Manager – Rohde & Schwarz
We are seeking a highly motivated and experienced Technical Marketing Manager for test and measurement to join our team. As a key member of our marketing department, you will be responsible for developing and executing technical marketing strategies that drive awareness, engagement, and revenue growth. The successful candidate will be expected to understand current and emerging customer technologies and translate that into developing outbound marketing strategies and objectives.
Responsibilities- Develop an accurate and up-to-date market analysis for your target industry and applications. Understand business performance, market drivers, and trends.
- Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs (awareness, demand generation, events).
- Represent the company and its products in industry events, customer forums, and industry publications.
- Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency.
- Create educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives.
- BSEE degree or equivalent engineering experience (MBA is a plus).
- 3+ years of experience in engineering and/or technical marketing.
- Strong understanding of B2B marketing principles, including demand generation, account-based marketing, and content marketing.
- Experience with transforming complex topics into digestible concepts; ability to think creatively and break industry stereotypes.
- Creative and technical thinker with analytical skills and the ability to communicate critical success factors and deliver results.
- Ability to thrive in a fast‑paced environment, work independently, and collaborate effectively with cross‑functional teams.
- Up to 30% domestic and international travel may be required.
- Preferably located in Hillsboro, Oregon but can be remote depending on qualifications.
- Candidates must currently reside in the US and have valid US work authorization.
The total compensation for this position is $156,000–$220,000. Total compensation includes base salary, variable pay (when applicable) plus benefits. The range is determined by the position, geographic location, and level. Individual pay within the range is determined by several factors including location, education, training, relevant work history, sales incentive structure and job‑related skills.
We promote equal opportunities and welcome applications from people with and without disabilities. We offer an inclusive work environment where all individuals can develop their skills and talents regardless of gender, nationality, ethnicity and social background, religion, worldview, age, sexual orientation, identity, and other characteristics.
What We Offer- Flexible working hour models
- Training & continuing education
- Privately owned company
- Promotion of innovation
- Long‑term and attractive work environment
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