Director, Brand​/Product Marketing

Description

Position Title:

Director, Brand / Product Marketing

Reports to:

Senior Director Marketing & Communications

Department:
Marketing & Communications

Location:

Causeway Center

Classification:
Mostly Onsite or Hybrid 2x per week

Core

Hours:

8:00a - 4:00p

Status:
Exempt

Range: $91,400 - $97,070

Feeding Tampa Bay serves ten counties in West Central Florida and we are a leader in hunger relief across our region. Just last year, we served 85M meals to our neighbors through direct service and through our network of 400+ food pantry partners. But we know food alone won’t solve hunger – that’s why we’re redefining that it means to feed our region.

By creating pathways to possibilities for nearly 1 million people, Feeding Tampa Bay connects and convenes solutions, partners and resources that nourish long-term stability. As a member of the Feeding America Network, we will work to dismantle barriers for individuals, families, and seniors across our area – because it’s possible.

At Feeding Tampa Bay, we are on a united path to transform our community. We thoughtfully drive change while embracing and celebrating our collective impact, as well as the impact of each individual. Through our Grow Code we strive to honor all, conquer together, be imaginists, speak with truth, and stay rooted in the mission of Feeding Tampa Bay.

The Director, Brand / Product Marketing is responsible for helping shape and execute Feeding Tampa Bay’s brand and product marketing strategy. This role serves as a key partner to the Senior Director of Marketing and supports the organization’s evolution from being understood primarily as a food bank to being recognized as a mission-driven organization building people-focused solutions tackling the root-cause of hunger insecurity so communities can flourish today and for generations to come.

This role leads awareness-building and mission-forward marketing initiatives, supports the development of a clear and differentiated brand narrative across multiple stakeholder audiences, and helps establish product marketing as a formal capability within the organization. The Director will translate organizational priorities and product goals into audience-centered strategies, integrated campaigns, and measurable outcomes.

This is a strategic and hands-on leadership role. The Director is expected to contribute at both the planning and execution levels, build structure where processes are still emerging, and lead a small team responsible for advancing brand and product marketing work across the organization.

Brand and Mission Awareness Leadership

• Partner with the Senior Director of Marketing to develop and execute brand and product marketing strategies aligned to organizational priorities
• Help translate Feeding Tampa Bay’s vision, mission, and organizational evolution into clear, consistent, and compelling messaging for external audiences
• Lead mission awareness and brand-building campaigns that strengthen public understanding of Feeding Tampa Bay’s role, impact, and long-term vision
• Support the development of a clear and differentiated brand narrative that can be applied consistently across campaigns, products, and audience touchpoints
• Ensure marketing strategies and messaging reflect a people-first, community-centered, and dignity-driven approach

Product Marketing Function Development

• Help establish and scale product marketing as a defined function within the organization
• Collaborate with Marketing operations to develop planning frameworks, intake processes, prioritization methods, and cross-functional ways of working for product marketing
• Partner with product leaders and internal stakeholders to position products clearly, accurately, and in ways that are…