Marketing Brand Manager

Company Overview

Carrot-Top Industries is one of the largest independent flag dealers in the United States, based in Hillsborough, North Carolina. With a strong 45‑plus year legacy and two national brands—Freedom and Glory and —Carrot-Top proudly serves diverse B2B and B2C customers, including government agencies, schools, military organizations, businesses, and patriotic Americans. Carrot‑Top is a purpose‑driven company rooted in heritage and community. As we continue to evolve our brand portfolio, we are expanding our marketing team to strengthen storytelling, drive customer engagement, and build deeper emotional connections with our audiences and our brand.

We are seeking a hands‑on, creative, and data‑aware Brand Marketing Manager to lead storytelling, brand identity, and content strategy for Freedom and Glory and  Initially, this role will focus on launching and shaping the Freedom and Glory brand—building its voice, visual identity, and message architecture across digital and physical touchpoints. Over time, the Brand Marketing Manager will also help differentiate and elevate the  brand, ensuring both brands complement each other within the Carrot‑Top portfolio.

This is a roll‑up‑your‑sleeves role suited for a mid‑level marketing professional who combines creative storytelling, content development, and social engagement with analytical thinking.

• Lead brand storytelling, tone of voice, and message development for Freedom and Glory and
• Translate brand positioning into clear and compelling narratives that connect with B2B and B2C audiences.
• Build, manage, and evolve the brand style guide and visual identity systems in collaboration with design partners.
• Develop campaign briefs and creative concepts that support marketing and business goals.
• Create consistent brand messaging and visuals across website, email, print, packaging, social platforms, video, and podcast.

• Manage content creation across owned channels—including web, social media, email, and PR.
• Oversee editorial and social content calendars for both brands, ensuring alignment with marketing initiatives.
• Lead organic social media strategy, publishing cadence, and community engagement.
• Develop and manage an emerging Brand Ambassador and Voice of Customer program to capture customer stories and user‑generated content.
• Coordinate with freelance designers, videographers, and agencies for content production, photography, and video storytelling.

• Conduct social listening and brand sentiment tracking to understand audience behavior, trends, and opportunities.
• Partner with the Marketing Analyst to analyze engagement metrics and translate data into actionable creative decisions.
• Drive earned media opportunities, partnerships, and podcasts to expand reach and awareness.
• Develop internal communication that reinforces brand identity and culture across the organization.
• Collaborate with Customer Care and Sales to identify advocates and capture customer voice through established channels.

• Collaborate with the E‑commerce Growth Manager to align messaging with performance marketing goals.
• Interpret engagement data and campaign metrics using tools like GA4, Looker Studio, and social dashboards.
• Collaborate cross‑functionally with marketing, sales, and operations teams to ensure consistent brand execution.
• Work directly with the E‑commerce Growth Manager and the VP of Sales & Marketing to plan strategic initiatives and develop cohesive brand campaigns.
• Run and maintain our high NPS scores, driving raving fans.

• 6–8 years of progressive marketing experience, including a minimum of 2–3 years in a Brand Manager or equivalent brand ownership role.
• Strong writing and editing skills with a passion for storytelling and a keen eye for visual communication.
• Demonstrated experience developing brand voice, message hierarchy, and managing content calendars across channels.
• Hands‑on familiarity with GA4, Looker Studio, and social media dashboards.
• Working knowledge of social listening tools, community engagement, and audience sentiment…