Promotional Campaign Manager

Key Responsibilities

• Develop and manage the promotional calendar across online, retail, CRM, and social channels
• Own campaign planning for discounts, gift-with-purchase, bundles, multi-buy, and category push activations
• Ensure promotions are aligned with the brand positioning and creative standards while delivering commercial results
• Analyze historical performance and consumer data to optimize promotion strategy and ROI
• Work closely with Media Manager to ensure media activations amplify promotional periods effectively
• Collaborate with channels such as CRM, Retail Ops, and E-commerce to guarantee consistent execution across all channels
• Act as the commercial expert in campaign briefs
  , ensuring clear propositions and measurable sales KPIs
• Drive a test & learn culture, piloting innovative sales activations and sharing learnings with the wider marketing team

• 5–7 years’ experience in trade marketing, promotional marketing, or retail marketing
• Proven track record of delivering sales impact through promotions
• Strong analytical mindset, comfortable with campaign data and ROI modeling
• Creative problem-solver with a commercial mindset
• Collaborative team player with strong project management skills