Senior Content Manager

Omschrijving bedrijf

Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, we've opened 1000 stores in 36 countries and have become a renowned wellbeing destination. Led by our philosophy, The Art of Soulful Living, we're committed to helping consumers on their journey to personal wellbeing, providing tips, inspiration and products to reconnect body, mind and soul.

As a certified B Corp™ we believe in sustainable wellbeing, with collections that are good for people and good for the planet. This is supported by our three pillars:
Clean, Conscious, and Caring. Clean: 79% of our personal care products contain >90% natural origin ingredients, and by 2023 all formulas will meet this standard. Conscious: we make sustainable choices; every collection has refill options, and we plant, protect, or restore a tree for every refill sold. Caring: we proudly support social initiatives including Tiny Miracles, a pioneering foundation that helps break the poverty cycle by providing life-changing work for underserved communities in Mumbai, India.

This philosophy of sustainable wellbeing is embedded into our company culture. Our people are open minded, customer first oriented, and energetic. If you want to hear more, then keep an eye out on our vacancies, and we hope to have you join us in our offices or stores.

At Rituals, our Digital Trading team is dedicated to unlocking the full potential of our products, enhancing the customer experience, and strengthening data-driven decision-making. Within the Content and Operational Excellence team, we accelerate digital sales growth by creating exceptional shopping experiences across our website and app, globally, while turning content performance data into smarter business decisions. As Senior Content Manager, you will help shape how customers discover, navigate, and engage with our brand online.

You will bring together content, commerce, and customer insight to create journeys that are both inspiring and effective. In this role, you will help evolve our approach from siloed content management to a more customer journey-led content strategy. With a strong focus on performance, testing, and personalization, you will improve content relevance across key categories such as Gifting, Limited Editions, Promotionalcampaigns, and local market gifting moments.

You will work closely with teams across Digital Merchandising, Marketing, Owned Channels, Content Studio, UX, Performance Marketing, and local markets to make sure our plans are aligned and delivered with care. This role offers the opportunity to create meaningful digital experiences that support both customer satisfaction and business growth.

• Translate commercial priorities, customerinsightsand brandobjectivesinto compelling,relevant and performance-driven content journeys across website and app for key business-driving categories and consumer moments, such as Gifting,Promotions and Limited Editions
• Proactively uplift Rituals' gifting and promotional offers, by collaborating with local teams to create content journeys that focus onlocally-relevantmarket moments and celebrations
• Work hands-on with analytics tools, especially GA4, to understand web and app content performance, customer behaviour,engagement and journey progression
• Define KPIs and use content performance data toidentifybenchmarks and opportunities, turning insights into clear optimization actions
• Define and support A/B testing opportunities to improve content performance, (including engagement, click-through, add-to-cart, conversionsupportand overall journey effectiveness)
• Drive the development of personalization opportunities by translating audience insights,behaviouraldataand customer needs into more relevant and effective content experiences
• Monitor industry trends andidentifyopportunities to elevate the category’s content strategy, with a strong focus on agentic commerce, LLM discoverability,credibilityand loyalty
• Collaborate closely with the Digital Merchandising team to understand seasonal commercial priorities and how to reach our…