Creative Director (AI

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We're not looking for a figurehead. We're looking for a creative force who leads from the front, shapes culture from the inside out, and knows exactly what it takes to get great work made. As Group Creative Director, you will be the creative conscience of the agency, setting the standard not just by assigning work, but by understanding the work deeply enough to unblock it when it matters most.

This is a role for someone who has earned their stripes in agency life, understands the full machinery of creative delivery, and whose hands-on technical knowledge makes them a genuine resource to the people around them, not just a title above them.

• When the team hits a wall, you're the one who knows how to climb it. Whether it's a design execution challenge, a production constraint, a motion problem, or an AI workflow that isn't behaving, you can step in with a real, working solution rather than a theoretical one

• Your value in those moments comes from having actually done the work at some point, knowing the tools, understanding the process, and being able to show rather than just tell

• Identify creative and technical blockers early, and resolve them before they become delays or compromises in quality

• Establish ways of working that give the team clarity, reduce friction, and raise the floor on output

• Set the visual and conceptual tone across campaigns, brands, and platforms

• Maintain a strong, consistent aesthetic point of view that elevates every piece of work that leaves the building

• Be the person in the room who can tell whether an idea is truly great, and articulate clearly and specifically why

• Partner with strategy and account leadership to develop creative briefs that are sharp, provocative, and genuinely useful

• Translate brand positioning, audience insight, and business objectives into creative territory that is both distinctive and effective

• Anticipate client needs before they are articulated. Read between the lines of a brief and pre-empt creative pivots before they become problems

• Bring a grounded understanding of what it actually takes to execute ideas well, and use that to scope work streams realistically and responsibly

• Identify early where a project might hit friction, whether creative, technical, or logistical, and resolve it upstream

• Build timelines and resource plans that protect quality without sacrificing pace

• A sharp communicator both internally and externally, able to present ideas, navigate feedback, and align stakeholders with equal confidence

• A natural storyteller who can structure a narrative whether in a credentials deck, a pitch room, or an all-hands. The kind of person whose presentations people actually remember

• Skilled at reading a room and knowing when to push, when to reframe, and when something simply isn't working yet. Able to have those honest conversations with tact and without ambiguity

• Rally creative teams around a vision and give them the kind of direction that is specific enough to act on

• Mentor creative teams with specificity: not just what is wrong, but how to fix it and why it matters

• Create an environment where junior talent is challenged, developed, and retained

• Set the tone for creative culture: rigorous, curious, collaborative, and ambitious

• Be the agency's lead practitioner and evangelist for AI in creative work. Fluent in generative image, video, copy, and audio tools, and always current with the evolving landscape

• Go beyond generation:…