Marketing Manager

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Incubeta is a global marketing agency empowering ambitious brands to outperform. With 18 offices worldwide and over 20 years of experience, we partner with leading brands like L'Oreal, ING, M&S, and Les Mills to transform complexity into clarity and deliver sustainable growth with transformative strategies and award-winning execution.

We are looking for an experienced and highly motivated Marketing Manager for Northern Europe to lead and execute our regional marketing and communications strategy. Sitting in our Netherlands office, this role is central to driving business growth and building our brand presence across four key European markets: the Netherlands, Germany, Switzerland, and Denmark. Reporting directly to the Managing Director, you will take full ownership of the regional marketing and communications plan.

You will be responsible for translating our global brand value proposition and content into a localized go-to-market strategy that drives awareness, nurtures pipelines, and generates high-quality leads for our regional sales and client teams. This is a multi-disciplinary role where you will deploy a wide range of tactics, including localized content creation, events management, regional PR, and partner co-marketing, while keeping a strong commercial focus on ROI and measurable KPIs.

Excellent stakeholder management and collaboration are essential to this role. You will build and nurture strong internal relationships across different country offices, ensuring close alignment with regional sales leads and client teams. Success in this role requires exceptional organisational agility; you will coordinate regional initiatives while tracking strategic partner updates (such as Google) and local competitor movements, ensuring Incubeta consistently remains front-of-mind for leading advertisers in northern Europe.

• Regional Strategy - collaborate with the MD WCEU to define, plan, and execute a high-impact marketing strategy tailored to the Netherlands, Germany, Switzerland, and Denmark.
• Brand Narrative & Campaigns - translate Incubeta’s unified digital capabilities into compelling, localized B2B campaigns that resonate within the market's digital ecosystem.
• Content Management - build, curate, and optimize high-performing content to support brand awareness and lead generation.
• Event Management & Activation - lead the end-to-end planning, promotion, and execution of both Incubeta-hosted regional events and external industry sponsor ships, ensuring seamless on-the-ground delivery and maximum lead generation.
• Cross-Border Collaboration - act as the central marketing bridge for the region, collaborating daily with cross-functional teams, global marketing counterparts, and local country leadership.
• Innovation & Testing - run experiments on emerging platforms, test fresh formats, and push the boundaries of how we engage our B2B audience, maintaining a rigorous, data-driven approach to measuring performance.

• Experience & Execution
  - Minimum of 3 years of marketing experience, with a proven track record of managing end-to-end campaigns from conception to execution. (B2B or digital agency background is a strong plus).
• Regional Expertise
  - Proven experience navigating the complexities of executing marketing strategies across multiple distinct regional markets.
• Language Skills
  - Professional fluency in English is required; additional fluency in Dutch and/or German is a significant advantage.
• Event Management
  - Hands-on experience coordinating, executing, and driving ROI from B2B events, ranging from proprietary hosted sessions to external industry sponsor ships.
• Design & Presentation - A strong eye for visual storytelling and design, specifically the ability to craft high-impact, clean pitch decks and assets using Google Slides (general Google Workspace proficiency is highly valued).
• AI Fluency (Must-Have) - Demonstrated experience leveraging Generative AI tools (such as Gemini or ChatGPT) in your daily workflow to scale content, accelerate processes, or optimize campaigns.

Are you a…