Sales Director - Fashion and Apparel

As the Sales Director you will lead and accelerate our UK and European growth. This is a senior leadership role with full accountability for sales performance across multiple channels, territories, and business models.

Client Details

My client is a leading global brand licensing and merchandising business, partnering with some of the world's most recognisable brands across fashion, accessories, and lifestyle categories.

We are now seeking an exceptional Sales Director to lead and accelerate our UK and European growth.

This is a senior leadership role with full accountability for sales performance across multiple channels, territories, and business models. Reporting directly to the Managing Director, the Sales Director will play a critical role in shaping our commercial strategy and strengthening my clients market position across Europe.

Description

Sales Strategy & Performance

Develop and deliver the UK and European sales strategy to achieve and exceed revenue targets
Own all sales revenue streams, including eCommerce
Lead forecasting, budgeting, and sales planning across territories and channels
Use data and insight to identify risks, opportunities, and performance gaps, taking decisive action
Monitor market trends, customer behaviour, and competitor activity
Set and manage pricing strategies aligned with margin and growth objectives

Leadership & Team Development

Lead, inspire, and develop sales teams across the UK and Europe
Recruit, coach, and performance-manage senior sales leaders and teams
Build a proactive, accountable, high-performance sales culture
Champion company values and act as a role model across the organisation

Stakeholder Collaboration

Work closely with senior leaders across licensing, creative, supply chain, finance, and the US parent company
Ensure strong alignment between sales strategy, product development, and operational delivery
Collaborate across European territories and channels to ensure consistency and execution excellence

Customer & Market Engagement

Build and maintain senior-level relationships with key customers and strategic accounts
Identify and secure new major clients to expand the customer base
Represent the business at trade shows, exhibitions, and industry events

Processes, Reporting & Governance

Implement and continuously improve sales processes, reporting, and performance tools
Ensure high-quality reporting and insights for the Senior Leadership Team
Contribute actively to Senior Leadership Team meetings with clear commercial updates

Profile

A successful Sales Director should have:

Proven experience in a Sales Director or senior sales leadership role, with responsibility for European markets
Strong understanding of multi-territory European selling, including cultural, regulatory, and route-to-market differences
Experience leading geographically dispersed teams across wholesale, key accounts, and eCommerce
Background in textiles, licensed accessories, apparel, or a related consumer product sector (highly desirable)
Highly commercial and data-driven, with strong analytical and forecasting capability
A confident leader with the ability to inspire senior managers and teams
Excellent stakeholder management skills and a collaborative leadership style
Comfortable operating in a fast-paced, international, growth-focused environment

Job Offer

Competitive salary and package

If you are ready to take the next step in your career as a Sales Director in the FMCG industry, apply today