Director, Brand Marketing - Haven Well

About us

Talbots is a leading omni‑channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, we are known for modern classic style that is both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business; we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture.

With a commitment to offer modern classic style for every body type, we provide a full range of sizes inclusive to every woman in your life.

Must be based in the Hingham, MA area

The Director of Brand Marketing is responsible for developing omni‑channel, culturally relevant marketing strategies, including social media and communication plans that bring the Brand positioning to life through effective storytelling in all channels. This individual is responsible for seasonal strategies inclusive of identifying breakthrough brand ideas, creative campaign briefs, product focus and launches, program integration, and management. The Director leads cross‑functional work sessions with Creative, Digital, Public Relations, Philanthropy, and the evolving store team to ensure an integrated marketing approach to our brand and product content visuals and storytelling.

This leader ensures all efforts drive growth for the brand through effective retention, acquisition and reactivation tactics.

• Seasonal Planning:
  Leads planning and oversees marketing execution, including collaborative planning, goal setting, creation of briefs for season, stories and campaigns.
• Ensures cohesive, omni‑channel storytelling through on‑brand creative and effective channel strategies based on inputs from product design, merchandising, planning, and digital marketing.
• Provides marketing insights and develops strategies to support and grow key business initiatives within the brand.
• Conceptualizes, develops and packages brand marketing strategy, including KPI’s, in order to brief cross‑functional team members, keep projects on track, and report back on success metrics.
• Leads store marketing strategy driving traffic through storytelling and experience; ensures fullest expression of key initiatives in store and will oversee Marketing for New Store Openings as the brand evolves.
• Lead social media strategy and execution through innovative ideas and compelling content that serve to meet followership goals and increase engagement.
• Drive brand awareness, engagement and lead generation through social media platforms.
• Develop and execute social media strategies and content calendars. Oversee social media community management and engagement.
• Interfaces with digital marketing team as a key collaborator on traffic driving initiatives across channels for all customer segments, as well as site experience, store experience, and overall user journey.
• Leads communication strategy for client segmentation opportunities across channels.
• Serves as a key marketing strategy partner to Merchandising, Product Design, Client Experience and Planning as well as internal marketing stakeholders: digital marketing, creative, CRM.
• Oversees ROI analysis and reporting for all brand campaigns, product campaigns, and key events.
• Manage all project timelines and traffic to ensure approvals are made at the right time and we hit production deadlines.
• Responsible for Seasonal Hindsight and Key Insights for Company‑Wide Process meetings.

• 10+ years Retail Marketing experience highly preferred.
• BA/BS in Marketing, Business, Media Communication or related field; MBA a plus.
• Strong leadership and management skills, with the ability to motivate and inspire a team.
• Highly influential, with excellent verbal and written communication skills.
• Ability to envision a broad scope while maintaining a high degree of accuracy.
• Proactive, resourceful and quick to take action.
• Flexible problem solver with a collaborative nature.
• Omni‑channel experience including stores, site, mobile, APPs.

• You will be eligible to receive a merchandise discount at select Knit Well Group brands, subject to each brand’s discount policies.
• Support…