Director of Communications and Strategic Partnerships

Experience luxury, adventure, and the great outdoors at Fairmont Jasper Park Lodge; where the stunning Canadian Rockies are your backyard. Take your career to new heights while surrounded by breathtaking landscapes, world-class hospitality, and endless opportunities to explore. This is more than just a job, it’s a chance to live, work, and thrive in a place like no other. Join us and make every day an unforgettable adventure!

Fairmont Jasper Park Lodge is in the midst of an exciting transformation as we reposition our iconic mountain resort through a multi-phase renovation cycle. This is a once-in-a-career opportunity to help redefine a world-class destination, blending nature, luxury, and heritage into a reimagined guest experience. We are seeking a visionary Director of Communications & Strategic Partnerships to shape and elevate the resort's global profile as a leader in transformative wellness and luxury hospitality.

Following a landmark $100 million transformation that ushers in a new era of alpine luxury, this role will play a critical part in driving brand awareness, demand generation, and revenue growth. Working under the leadership of the Regional Director of Public Relations and the resort’s Director of Sales & Marketing, the successful candidate will serve as a passionate brand ambassador, bringing the resort's story to life through strategic communications, compelling storytelling, innovative partnerships, immersive brand experiences, and high-impact media engagement that resonate with discerning travellers, industry influencers, and global audiences.

If you are a strategic communicator with an instinct for storytelling, established media connections, and a passion for luxury brands, this role offers the opportunity to elevate the profile of an iconic destination and create meaningful impact on a global scale.

• PR Strategy & Execution – Lead the execution of aligned PR strategies, working in partnership with the Regional Director of PR and the Director of Sales & Marketing to support brand positioning and revenue goals. Identify and execute strategic media, influencer, and luxury brand partnership opportunities that elevate the resort’s visibility across key markets. Leverage existing media relationships while cultivating new contacts within Canadian, US, and international travel and lifestyle networks.
  
  Attend key media marketplaces and industry events as required.
• Media & Influencer Relations – Oversee and host individual and group travel media familiarization trips, including key media and influencers, with evening and weekend hosting as required. Manage influencer and content creator collaborations in partnership with Marketing, including vetting, KPI development and follow-up, to ensure alignment with resort objectives and cohesive brand storytelling.
• Content, Storytelling & Amplification – Develop and distribute press releases, story pitches, and media materials aligned with the resort’s repositioning strategy and evolving brand narrative. Provide PR amplification for on-property activations, culinary programming, and seasonal campaigns. Support internal communications and storytelling initiatives as required. Update and maintain the resort press kit, pressroom, and story starters, ensuring alignment with corporate and agency partners.
• Brand Reputation & Crisis Communications – Act as a spokesperson for the resort and as a key member of the crisis management team. Manage media inquiries and interview requests, including development of key messaging and spokesperson preparation. Monitor and support online reputation management in alignment with brand standards.
• Coordination, Reporting & Alignment – Coordinate…