Senior Director, Advertising Sales - Walmart Connect

Multiple locations

Regular/ Permanent

Role summary: The Senior Director, Advertising Sales at Walmart Connect leads strategic sales planning and execution to drive growth within the advertising business. This role requires expertise in sales management, negotiation, and analytics to influence stakeholder decisions and deliver measurable business value. The position involves developing innovative sales strategies, guiding teams on best practices, and fostering strong partnerships to enhance customer engagement.

The successful candidate will leverage industry insights and data-driven approaches to optimize advertising solutions, ensuring alignment with organizational objectives and advancing Walmart Connect’s market presence.

About the team: The Senior Director will lead the Entertainment, Toys, and Seasonal business unit, which uniquely integrates endemic, ingredient, and non-endemic elements. This dynamic team focuses on identifying new monetization opportunities and forging strong partnerships across functions and external collaborators. Operating with daily rigor, the team drives strategic sales planning, negotiation excellence, and data-driven decision-making. Leveraging expertise in sales management, applied business technologies, and analytics, the group aims to unlock significant market potential while delivering measurable business value and fostering collaborative relationships to support sustained growth and innovation.

• Lead strategic sales planning and forecasting to drive advertising revenue growth and align initiatives with business objectives.
• Develop and execute negotiation strategies for complex, high-impact agreements to maximize long-term stakeholder value.
• Build and maintain collaborative relationships with internal and external partners to support business programs and priorities.
• Utilize data analytics and business insights to inform decision-making and optimize advertising solutions.
• Guide and mentor team members on best practices in sales qualification, proposal development, and client onboarding.
• Drive continuous improvement by implementing innovative processes and fostering a culture of excellence.

• Extensiveexperienceinsalesmanagementwithprovenabilitytodevelopandexecutestrategicsalesplansandforecasting.
• Strongnegotiationskillstoleadcomplex,high-impactagreementsandfosterlong-termstakeholderrelationships.
• Proficiencyinappliedbusinesstechnologiesandanalyticstoderiveactionableinsightsandsupportdata-driven decision making.
• Deepunderstandingofproductfeaturesandvaluepropositionstoeffectivelyengagecustomersandguidesalesinitiatives.
• Demonstratedfinancialacumentoevaluatebusinesscases,track performance,anddrivestrategicimprovements.
• Expertiseinrelationshipmanagementtobuildcollaborativepartnershipsacrossuniquebusinessfunctions.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see  . Live Better U is a Walmart-paid education…