Digital Strategy Analyst

About Metagenics

Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

People Culture First We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first‑hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

Are you someone who thrives on deciphering data puzzles and crafting strategies that drive results? We're on the lookout for a Digital Strategy Analyst to join our team and bring a fresh perspective to our analytics efforts.

As a global VMS brand with ambitious plans for omnichannel growth, we need a Digital Strategy Analyst who is curious to the core and is able to present fresh insight clearly and cross‑functionally. As a member of our Digital Commerce team, you'll lead the charge in enhancing our digital analytics capabilities, transforming raw data into actionable insights that fuel our marketing and product initiatives.

Your analytical prowess and knack for problem‑solving will be crucial as you collaborate with our marketing and digital leaders to optimize our performance, fail fast and drive business growth.

As our in‑house expert on Google Analytics, Google Ads and Meta Ads (to name a few) we need you to lead with curiosity and be obsessed by customer behavior. We need you to identifying trends and opportunities across multiple data sources and bring the insight to us.

It's not just about crunching numbers… it's about making a real impact. You'll be at the forefront of forecasting, measuring and optimizing our digital campaigns, delivering a true assessment of performance and helping us to fail fast and learn for next time.

If you're ready to take your career to the next level and embark on an exciting new journey in the world of digital analytics, then join us at Metagenics.

What you’ll do:

• Partner with our regional Heads of Digital, Heads of Finance, marketing teams and channel leads to understand why performance is favorable or adverse to expectations and dive into the problem‑solving.
• As an expert in our internal and external digital reporting tools, this role will support key users to get the most out of the data and to understand the insights within.
• This role will be the subject matter expert for Google Ads and Google Analytics, owning performance reporting
• Prepare business cases for investment in tools and website development, owning the post‑implementation analysis.
• Assist with assessing the effectiveness of our media spend and provide recommendations in optimizing cross‑channel investment choices in the future.
• Analyze digital campaign performance and customer behavior to identify optimization opportunities, improve ROI, and inform strategic decisions.
• Build and maintain dashboards and reports that translate complex data into clear, actionable insights for marketing, operations, and executive stakeholders
• Develop and refine customer segmentation models to enable personalized marketing across digital channels, leveraging data from CRM, web analytics, and campaign platforms
• Collaborate with global teams to ensure digital strategies are scalable, culturally relevant, and aligned with regional market needs
• Act as a trusted advisor to internal teams, answering data‑related questions and guiding digital strategy decisions with a data‑first mindset
• You will be ever‑interested in customer behavior, helping us to obsess over predicting customer responses to innovation and changing market trends.
• Review promotions…