Director, Marketing Planning And Strategy

(USA) Director, Marketing Planning And Strategy

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Base pay range: $/yr - $/yr

About Walmart Connect

Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers. As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling  are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently.

About

The Role

We are seeking a strategic, highly organized Director of Content Management to serve as the operational and connective hub across Walmart Connect’s vertical, industry, and content organizations. This leader will architect and govern the end-to-end content ecosystem—ensuring alignment, scalability, and efficiency across all teams that create, use, or influence content. In this role, you will oversee content systems, workflows, governance, and analytics while driving cohesion across vertical and industry strategies.

You will partner closely with leadership across Marketing, Vertical Strategy Industry Solutions, Sales, and Product to ensure content execution supports enterprise priorities. This is a highly visible, director-level role for a leader who thrives at the intersection of operations, technology, strategy, and cross‑functional alignment.

Key Responsibilities

• Act as the central point of coordination across vertical, industry, and centralized content teams to align priorities, planning, and execution.

• Establish clear operating rhythms, communication forums, and decision frameworks to drive alignment and velocity.

• Translate business and go-to-market needs into scalable content and enablement solutions.

Centralize & Scale the Content Ecosystem

• Build and oversee a unified content library that serves as the single source of truth for marketing, brand, and sales enablement assets.

• Define and enforce content taxonomy, metadata standards, and organizational frameworks to improve discoverability and reuse.

Lead Platform Governance & Enablement

• Own governance and optimization of Seismic and related enablement platforms, including permissions, tagging models, lifecycle management, and version control.

• Establish guardrails that enable flexibility for vertical and industry teams while protecting brand, accuracy, and compliance.

Drive Innovation Through AI & Automation

• Identify and deploy AI-driven solutions to automate content creation, tagging, personalization, and distribution.

• Develop AI narrative toolkits that empower faster customization while maintaining consistency.

Streamline Cross‑Functional Workflows

• Redesign content creation, review, and approval workflows to reduce friction, duplication, and time‑to‑market.

• Partner with Marketing Ops, Training and Enablement, Creative, and Vertical/Industry leaders to optimize handoffs and clarify ownership.

Measure Performance & Optimize Impact

• Define success metrics and dashboards for content usage, adoption, and business impact across teams.

• Use insights to guide roadmap decisions, prioritize investments, and continuously improve content effectiveness.

Ensure Brand & Compliance Excellence

• Partner with Legal and enterprise brand teams to uphold compliance standards across all content outputs.

Minimum Qualifications

Bachelor’s degree in Business, Marketing, Communications, or related field and 4 years’ experience in marketing or related field OR 7 years’ experience in marketing or related field.

1 year’s supervisory experience or experience leading cross‑functional projects.

Preferred Qualifications

Leading cross‑functional projects, Marketing, Supervisory. Masters:
Business Administration. Primary

Location:

221 River St, Hoboken, NJ 07030, United States of America.

Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and have a no‑tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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