Senior Analyst, Marketing Planning and Strategy

(USA) Senior Analyst, Marketing Planning and Strategy

Join to apply for the (USA) Senior Analyst, Marketing Planning and Strategy role at Walmart Connect
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This range is provided by Walmart Connect. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range
: $84,000.00/yr - $/yr

About Walmart Connect
At Walmart Connect, we connect brands to Walmart’s 150 million weekly shoppers through meaningful, measurable media experiences. We’re redefining retail media by helping advertisers reach customers where it matters most — across digital, social, and in‑store environments. As Walmart’s closed‑loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life, we need marketing storytellers who can shape how Walmart Connect shows up to the world — consistently, clearly, and boldly.

What we are seeking
As a Senior Analyst, Industry Marketing, you will support the strategy, planning, and execution of impactful marketing experiences that elevate Walmart Connect’s brand and drive engagement with advertisers and partners. Reporting to a Senior Manager you’ll collaborate closely with cross‑functional teams to deliver high‑quality events, storytelling initiatives, and operational plans aligned to business goals.

• Support the strategic planning and execution of Walmart Connect’s portfolio of internal events.
• Partner with the Senior Manager to help define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals.
• Lead the execution of assigned events or work streams, ensuring timelines, deliverables, and quality standards are met.
• Collaborate with cross‑functional partners including Sales, Marketing, Communications, Product Marketing, Media Insights, and others to ensure programming and storytelling support strategic priorities.
• Build and manage detailed project plans, timelines, and workflows to support seamless event execution.
• Work closely with Brand & Content Strategy and Creative teams to support cohesive, narrative‑driven event experiences and consistent brand identity across activations, collateral, and digital touchpoints.
• Support venue sourcing, vendor evaluation, and coordination across production, A/V, F&B, décor, and logistics.
• Manage registration, attendee communications, rooming lists, itineraries, and on‑site operational details.
• Support on‑site execution by coordinating vendors, assisting leadership, welcoming guests, and helping resolve real‑time issues.
• Contribute to post‑event surveys, reporting, and performance insights to measure impact and inform future planning.
• Support budget tracking, vendor invoicing, and reconciliation in partnership with the Senior Manager.
• Document learnings and identify opportunities to streamline processes and improve future experiences.
• Always act in accordance with Walmart values and our everyday low‑cost ethos.

• 3–5 years of experience in industry marketing, event marketing, or large‑scale event execution.
• Experience supporting or leading high‑visibility, client‑facing or executive‑level events.
• Exposure to media, advertising, retail media, or technology industries.
• Strong project management and organizational skills with attention to detail.
• Ability to translate strategy into clear execution plans.
• Experience working with vendors, budgets, and operational logistics.
• Strong written and verbal communication skills.
• Comfortable working in a fast‑paced, highly collaborative environment.
• Ability to build effective working relationships across cross‑functional teams.
• Willingness to travel for on‑site execution.

At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company‑paid life insurance. Paid time off includes PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption…