Site Marketing Manager

Site Marketing Manager (Remote)

Compensation Range: $65 - $73 per hour

Location: Telecommute

Job Type: Contract

Join a premier marketing organization dedicated to transforming shoppers into loyal members. As part of the Lifecycle Marketing Team, you will focus on the pivotal stages of the member journey — moving users from trial to active utilization and long-term retention.

Reporting to the Senior Manager, this contract role is centered on the successful rollout of new member benefits and exclusive events. We are looking for a data‑centric, innovative marketer with extensive CRM expertise who can balance high‑level strategic planning with meticulous daily execution.

• Launch Strategy & Execution:
  Spearhead marketing plans for new benefit rollouts, member‑only activations, and product upgrades. Utilize advanced planning tools to manage timelines and align cross‑functional stakeholders.
• Cross‑Functional
  
  Collaboration:
  
  Partner with the Benefits & Events lead and enterprise‑wide teams to define channel strategies and maximize the visibility of member initiatives.
• Data‑Driven Optimization:
  Work alongside Analytics to evaluate campaign performance. Use dashboards and predictive modeling to extract insights, forecast trends, and refine future launch strategies.
• Creative Excellence:
  Author high‑impact creative briefs that inspire internal partners to produce premium assets for email, push, in‑app, and on‑site placements.
• Campaign Management:
  Maintain the master marketing calendar for benefits and events. Conduct post‑launch recaps to iterate on messaging, creative assets, and audience segmentation.
• Lifecycle Automation:
  Identify and implement triggered CRM opportunities. Collaborate with Product and Engineering to build automated, personalized programs using AI and predictive targeting.

• 5+ years in performance marketing, specifically within CRM, loyalty, or subscription‑based environments.
• Proven track record of managing and optimizing owned channels, including email, push notifications, in‑app messaging, and site marketing.
• Highly analytical with the ability to leverage AI‑enhanced tools to accelerate workflows and sharpen decision‑making.
• Exceptional verbal and written skills, with the ability to present clear strategies to both peers and senior leadership.
• A customer‑obsessed mindset, a collaborative spirit, and the agility to thrive in a fast‑paced, "start‑up style" environment within a large enterprise.
• Bachelor's degree required; MBA preferred.

Equal Opportunity

Employer:

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short‑term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.