Senior Manager, Digital Media

The Senior Manager, Digital Media, leads the development and execution of strategic digital marketing initiatives to drive business growth and operational excellence. This role involves managing cross‑functional teams, overseeing campaign performance, and ensuring alignment with company objectives. The position requires strong leadership in project management, data analysis, and budget oversight while fostering continuous improvement and innovation. The successful candidate will collaborate with stakeholders to optimize digital media strategies, enhance customer engagement, and deliver measurable results that support Walmart’s mission and values.

We’re an award‑winning and internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better. Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast‑paced innovation – all grounded in customer insights and brand strategy. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external agencies.

We’re seeking team members motivated by complex challenges who want to build the future of commerce and consumer services.

• Own Store Social strategy , unifying customer and associate experiences into one program vision and roadmap.

• Lead content, creative, and campaign strategy , translating enterprise priorities into authentic store and associate storytelling.

• Own the technology roadmap , prioritizing capabilities that improve experience, quality, efficiency, and scale.

• Drive innovation and expansion through new pilots, platforms, capabilities, and partnerships.

• Build a connected content ecosystem across social, in-app content, education, listening, and activation.

• Lead and develop the team , establishing clear ownership and accountability.

• Lead cross‑functional partnerships and program measurement.

• Champion associate voices as a differentiated Walmart storytelling asset.

• Proven expertise in organic social strategy, campaign management, and store social media content development.

• Strong skills in data analysis and social listening to inform decision‑making and optimize performance.

• Experience leading cross‑functional teams and aligning marketing strategies with business objectives.

• Demonstrated ability to manage budgets, projects, and digital marketing tools effectively.

• Thought leadership in content development and associate empowerment within a collaborative environment.

• Ability to drive continuous improvement through evaluation of processes and implementation of quality initiatives.

At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see  . Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam’s Club facilities.

Programs range from high…