Manager, Marketing Planning And Strategy

$96,000 - $186,000/yr

Regular/ Permanent

The Manager, Content Strategy, Marketing Planning and Strategysitsattheintersectionofmarketing,contentandstorytelling,helping bring

Walmart

Connect’sstorytolife.

The Manager, Content Strategywillsupportblogstrategy,website content,event content,andprogrammingandmore.

We’relookingforsomeonewhocombinesmarketinginstinctsandeditorialjudgmentwithoperationaldiscipline.

Thispersonshouldbeequallycomfortableshapingastoryandwritingcompellingcopyastheyarebriefingcreativepartnersandmanaginghighlymatrixedworkflows.

Theyshouldbeabletotranslatecomplexbusinessandindustrytopicsintoclear,audience-relevant content,confidentlypresentrecommendationstoseniorstakeholdersandindependentlydrivemultipleworkstreamsinafast-paced organization.

About the team: The Walmart Connect marketing team defines and evolves a unified brand narrative that shapes industry perception through consistent messaging and compelling storytelling. This team ensures every content asset and campaign reflects a cohesive enterprise story, anchoring brand presence with differentiated thought leadership. Collaborating across functions, the team leverages data-driven insights to support strategic marketing planning and execution. Members contribute to brand strategy, content development, and project management, driving impactful marketing initiatives that align with Walmart’s objectives and enhance customer engagement across multiple channels.

• Support Walmart Connect ’sblogstrategyanddevelopandmanagecontentalignedtobusinesspriorities,industryconversationsandkeymoments.
• Supportprogrammingandcontentstrategyfor Walmart Connectownedandoperatedevents ,developing narratives,agendas,session concepts,speakerbriefsandscripts.
• Developandmanage Enterprisepagecontent,strengtheningstorytellingandevolvingthecontentexperience.
• Developandamplify Walmart Connectthoughtleadershipinpartnershipwith Vertical Marketingandcross -functional teams.
• Partnerwithexecutives,subjectmatterexperts,creativeteamsandagenciestomanagecontentthroughdevelopment,reviewandfinaldelivery.
• Usecontentperformanceandaudienceinsightstostrengthenandoptimizecontentstrategy.

• Exceptional writing,editingandstorytellingskillswithstrongeditorialjudgment
• Marketinginstinctsandunderstandingofhowcontentsupportsbroaderbrandandbusinessobjectives
• Organizationalandprojectmanagementskills
• Strong ownership,resourcefulnessandabilitytoindependentlymoveworkstreamsforward
• Abilitytotranslatecomplexbusinessandindustrytopicsintoclear,compelling content
• Communicationandpresentationskillsandconfidenceworkingwithleadership

• 6+yearsofexperienceinmarketing,content strategy,communicationsorarelatedfield
• Advertising,adtech,commercemediaorrelatedindustryexperiencestronglypreferred
• Experiencedevelopingandmanagingcontentandprogrammingforhigh-visibility events
• Experiencemanagingmulti-layeredworkflowsthroughcross-functionalreviewandapprovalprocesses

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It…