Sr. Associate, Amazon Retail Media

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Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco, Coleman, Oster, Rubbermaid, Sharpie and Yankee Candle - and 24,000 talented teammates around the world. Our culture is built on values in action:
Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact-supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

The Sr. Associate, Amazon Retail Media supports planning, performance management and agency oversight for Newell's Writing brands. Working within the strategic direction established by the Manager, this role helps translate brand, commercial and category priorities into effective Amazon retail media plans and measurable business outcomes.

The role partners with agency and cross-functional teams to monitor investment and performance, evaluate recommendations, guide planning priorities and convert insights into actionable business recommendations.

• Support annual, quarterly and event-specific Amazon retail media planning by providing performance analysis, historical learnings and recommendations for assigned brands.
• Translate business objectives, promotional priorities and historical performance into clear media briefs, planning inputs and agency direction.
• Monitor media investment and performance against established objectives, budgets and KPIs; proactively identify risks, opportunities and areas requiring agency action.
• Analyze media results, business performance and marketplace dynamics to identify key drivers, implications and recommendations.
• Evaluate agency plans, optimization recommendations and testing proposals, ensuring they are supported by data and aligned with established priorities and investment guardrails.
• Manage day-to-day agency deliverables and timelines, identifying execution, quality-assurance, optimization or reporting gaps and escalating material risks to the Manager.
• Develop recurring performance recaps, scorecards and business-review materials that communicate results, insights, implications and recommended next steps.
• Collaborate with Brand Marketing, Sales, eCommerce, Analytics and National Media to integrate retail media into broader brand and commercial plans.
• Maintain budget trackers, planning calendars, testing roadmaps and decision logs to support disciplined investment management and stakeholder visibility.
• Monitor Amazon platform developments, competitive activity and retail media trends; proactively surface relevant opportunities, risks and learning priorities.

Reports to the Manager, Amazon Retail Media - Learning & Development and serves as the day-to-day connector across agency partners, Brand Marketing, Sales, eCommerce, Analytics and National Media for assigned brands. The role does not have formal people-management responsibility and escalates material decisions and risks to the Manager.

Education: Bachelor's degree in Marketing, Business or a related field.

Experience: 2-4 years in digital media, eCommerce, retail media or a related discipline; experience with Amazon Advertising platforms is highly preferred.

Category experience: Experience working with consumer goods brands in the creative expression category is a plus.

Platform expertise: Working knowledge of Amazon's retail media ecosystem, including Sponsored Ads, DSP, measurement capabilities and common performance metrics.

• Amazon retail media knowledge: understands Sponsored Ads, DSP, measurement capabilities and common performance metrics.
• Analytical rigor: interprets media and business performance, identifies meaningful trends and develops actionable recommendations.
• Agency stewardship: evaluates plans and recommendations, asks effective questions and connects tactical actions to business objectives.
• Project management: manages multiple brands, priorities, timelines and stakeholder inputs with strong attention to detail.
• Communication: translates complex performance information into clear, concise updates for cross-
• Collaboration and accountability: provides constructive feedback and drives follow-through with internal and external partners.
• Technical fluency: proficient in Excel and data-visualization tools; experience with retail analytics tools is a plus.
• Category orientation: demonstrates interest in the creative expression category…