Responsable de Desarrollo de Marca - Norte de Nueva Jersey y Nueva York

The Brand Development Manager is responsible for developing and growing Weber Ranch 1902 Vodka across Northern New Jersey and New York City. Based in Hoboken, NJ, this role will work closely with the regional sales team to support coverage across both markets, build strong distributor partnerships, increase distribution, secure menu placements, drive activations, and develop relationships with key on-premise and off-premise accounts.

Success in this role requires a highly visible market presence, exceptional relationship-building skills, and the ability to execute ambitious growth objectives across the Northern New Jersey and New York City markets. The ideal candidate will have strong connections within the local hospitality community and understand how to build relationships with bartenders, beverage directors, buyers, and decision-makers at restaurants, bars, hotels, country clubs, and key retail accounts to drive brand awareness and trial.

The BDM will report to the Regional Sales Manager and will serve as an ambassador and brand advisor to consumers, wholesalers, and trade. The BDM will also represent the brand at regional and local industry and consumer events and will serve as an important social media liaison for the brand in the local market, creating hyper‑local content in real time and providing that content to the marketing team for broader syndication.

• Brand Representation. Be the face of Weber Ranch 1902 Vodka within the assigned territory, sharing the brand story and building product knowledge through daily account and consumer interactions.
• Industry Education. Educate bartenders, account staff, distributor personnel, and consumers on the brand, product attributes, and serving opportunities.
• Account Development. Identify and secure new on‑premise and off‑premise placements, menu features, and promotional opportunities that increase distribution, awareness, and consumer engagement.
• Maintain and Grow Placements. Strengthen existing account relationships, support reorders, and expand brand visibility and engagement.
• Distributor Partnerships. Develop and maintain strong working relationships with distributor sales representatives, district managers, and leadership teams.
• Distributor Work‑Withs. Conduct regular work‑withs and market visits with distributor personnel to drive account execution and brand awareness.
• Distributor Priorities. Secure distributor support for key account initiatives, promotional programs, and growth objectives.
• Local Events and Activations. Identify, plan, execute, and recap monthly tastings, account activations, trade events, and consumer experiences.
• Territory Coordination. Coordinate account coverage, market visits, and follow‑up with the regional sales team to support growth across Northern New Jersey and New York City.
• Social Media Presence. Create and share local content that supports brand and company initiatives. All social media activity must follow company policies.
• Field Activities and Travel. Maintain a consistent field presence with regular travel between assigned accounts across Northern New Jersey and New York City. Additional travel may be required for meetings, training, and events.
• Budget and Expense Management. Manage travel, entertainment, and promotional spending within approved budgets and submit timely expense reports.
• Legal and Compliance Accountability. Conduct all activities in accordance with applicable industry requirements and company policies.

• A dynamic, outgoing personality and the confidence to introduce and grow a brand with trade partners and consumers.
• A competitive spirit and passion for building a national brand as part of a collaborative team.
• Strong organization…