Director of Integrated Marketing

Tommy's Express® is growing rapidly — and with that growth comes complexity. Promotions, site signage, digital advertising, paid media, PR, video, creative, and local franchise marketing are all moving simultaneously. We know a lot is working. What we need is someone who can see all of it at once, measure it with discipline, connect the dots across channels, and translate that into clear, confident recommendations that drive smarter decisions.

The Director of Integrated Marketing is that person. This role sits at the intersection of strategy, analytics, and cross‑channel marketing — responsible for maintaining a comprehensive view of retail marketing performance and bringing that intelligence to life through data‑driven insights and expert‑level presentations to leadership, franchise partners, and the broader marketing team.

You’ll work alongside a Director of Creative and a Director of Digital as peers — bringing a synthesizing perspective that ensures all channels are telling a coherent story and contributing to measurable retail outcomes. This is not a role about generating the biggest idea in the room. It's about being the person who knows, better than anyone, what's actually working, why it's working, and what to do next.

• Base pay and eligibility for annual profit‑sharing bonus
• Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
• Dependent Care FSA with on‑site Daycare options
• 401k match and complimentary financial planning services
• Paid time off and paid holidays
• Opportunity for continued education and tuition assistance
• Valuable learning and development program
• Significant ability to grow internally for motivated and strong performing team members
• Fun, energetic, family‑oriented work culture with an emphasis on team member morale
• Growing nationwide brand / presence

• Serve as the marketing department’s analytics lead — owning the measurement framework that tracks performance across all retail marketing channels, including promotions, site signage, digital advertising, paid media, and local franchise marketing initiatives
• Develop and maintain dashboards and reporting tools that give the VP of Marketing, leadership team, and franchise partners a real‑time, accurate read on how marketing activity is driving retail outcomes — membership conversion, wash frequency, guest acquisition, and retention
• Monitor the performance of promotional programs in partnership with the retail promotions manager — identifying what’s working, what isn’t, and where opportunity exists to test, adjust, or scale
• Evaluate the effectiveness of site signage and physical retail touchpoints as marketing assets — assessing their contribution to guest behavior and identifying improvement opportunities
• Partner with the Director of Digital to interpret paid advertising and CDP data within the broader context of retail performance — connecting digital signals to real‑world guest behavior at the site level
• Track and analyze the customer journey from awareness through loyalty — identifying friction points, conversion gaps, and moments of opportunity across the guest experience
• Lead competitive intelligence efforts, monitoring the marketplace for shifts in positioning, pricing, promotional activity, and consumer sentiment that should inform Tommy’s Express strategy

• Connect the dots across all marketing disciplines — ensuring that promotions, creative, digital, PR, video, communications, and local franchise site marketing are aligned around shared retail performance goals and not operating in silos
• Contribute to annual marketing calendar planning and integrated campaign strategy —…