Senior Manager, Marketing Operations

Senior Manager, Marketing Operations

Join the Legal Tech Revolution era is on a mission to raise the bar™️ for the legal profession by delivering transformational and globally‑trusted solutions to law firms and corporate legal teams worldwide. With 30 years of legal tech innovation, we are leading the legal AI revolution today, partnering with the world’s largest law firms. If you’re passionate about building AI‑forward solutions that scale globally and want your work to impact millions of legal professionals, this is your opportunity to be part of an extraordinary team elevating the craft of law.

Hybrid Working Model – This position is based in any of our offices in the US and Canada, and candidates should reside within reasonable commuting distance, as this role requires on‑site presence at least three days per week.

Available Office Locations

• Austin
• Boston
• Chicago
• Denver
• New Jersey
• New York City
• Philadelphia
• Raleigh
• Toronto

The Senior Manager, Marketing Operations is a strategic and highly analytical leader responsible for optimizing marketing performance, enabling operational excellence, and driving scalable growth across the marketing organization. This role oversees the setup and maintenance of Litera’s marketing technology stack, data infrastructure, process design, campaign operations, and performance reporting. The ideal candidate is both a systems thinker and an execution expert who partners closely with Marketing, Sales, Rev Ops, and Product to create a seamless demand engine.

• Marketing Technology & Systems Management
• Own the marketing technology stack (e.g., Marketo, Salesforce, attribution tools, and ABM platforms) and work to continuously improve existing integrations and workflows between systems.
• Evaluate, implement, and optimize tools that increase marketing efficiency and effectiveness.
• Ensure data integrity, governance, and system integrations that support end‑to‑end funnel visibility.
• Campaign & Lead Operations
• Oversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation and suggest improvements based on industry best practices.
• Collaborate with Revenue Ops, marketing, and sales leadership to manage lead scoring, routing, and lifecycle processes to ensure fast and accurate handoff to Sales.
• Define funnel stages and operational SLAs in partnership with Sales and Revenue Operations.
• Data, Analytics & Performance Reporting
• Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics.
• Provide insights on conversion rates, targeting, segmentation, and channel performance.
• Own the accuracy and alignment of marketing KPIs across the organization.
• Process Optimization & Governance
• Develop scalable processes for execution, QA, compliance, and reporting.
• Implement documentation, standards, and workflows that strengthen campaign production across global teams.
• Drive continuous improvement through experimentation and operational best practices like use of AI and uncovering opportunities for scaled automation and efficiencies.
• Cross‑Functional Leadership
• Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations.
• Mentor, coach, and develop members of the marketing operations team.

• 7–10+ years of experience in marketing operations, revenue operations, or digital marketing.
• Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent‑based platforms such as 6
  
  Sense, and analytics tools.
• Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting.
• Analytical mindset with the ability to translate data into actionable insights.
• Experience managing and developing teams.

• Experience in SaaS, technology, or other B2B environments.
• Familiarity with additional ABM platforms (Demandbase), BI tools (Tableau, Looker), or CDPs.
• SQL literacy or experience working with data teams.

• The company culture:
  We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment.
• Commitmen…