Support Services; Marketing) Manager

The Support Services Manager is responsible for marketing and promoting of the credit union.

• 1)
  Marketing Strategy & Planning – Develop and execute the Credit Union’s overall marketing strategy, annual marketing plan, marketing calendar, and budget in alignment with organizational goals.
• 2)
  Advertising & Campaign Management – Plan, develop, and manage marketing campaigns and promotions that support membership, deposit, loan, product, and service growth.
• 3)
  Brand & Communications – Manage the Credit Union’s brand and oversee all member and public communications, including advertising, promotional materials, newsletters, signage, and other marketing content.
• 4)
  Digital Marketing – Oversee the Credit Union’s website, social media, email marketing, digital advertising, and other digital channels to increase engagement and strengthen the Credit Union’s online presence.
• 5)
  Community & Public Relations – Manage community outreach, sponsor ships, events, public relations, and promotional activities that enhance the Credit Union’s visibility and reputation.
• 6)
  Department & Vendor Management – Supervise, train, and develop the Marketing staff while managing marketing vendors, agencies, media partners, and other outside resources.
• 7)
  Analytics, Research & Compliance – Monitor marketing performance, market trends, and member needs; evaluate campaign effectiveness and return on investment; provide recommendations to management; and ensure marketing activities comply with applicable laws, regulations, and Credit Union policies.

• 1)
  Represent HCFCU in community events, as appropriate.
• 2)
  Actively participate in credit union functions.
• 3)
  Other duties as assigned.

• 1)
  Minimum 5 years of marketing experience, preferably in a financial institution.
• 2)
  Proficiency with Microsoft Office and common marketing, graphic design, social media, email and analytics platforms.
• 3)
  Previous management or supervisory experience required.
• 4)
  Must be able to communicate (both in oral and written form) effectively and professionally to internal and external customers
• 5)
  Must be analytical, organized, detail oriented and able to meet deadlines
• 6)
  Bachelor’s degree in Marketing, Communications of Business Administration, or a related field preferred; equivalent combination of education and experience may be considered.