Local Sales Manager

JOB SUMMARY

The Local and Group Sales Manager is responsible for driving revenue through on-island sales channels and cultivating relationships within the local tourism and hospitality community. This position focuses on concierge partnerships, corporate and convention group bookings, and private event sales. This is a relationship-heavy, field-oriented role requiring regular in-person interaction with hotel concierges, activity desks, and convention sales representatives. The ideal candidate combines interpersonal skill with sales strategy—building long‑term partnerships that generate consistent bookings and brand loyalty.

• Develop, maintain, and strengthen relationships with over 40 concierge desks, tour desks, and activity resellers across the island.
• Conduct regular in-person visits, presentations, and product updates to hospitality partners.
• Provide collateral, promotional materials, and up‑to‑date booking information to all concierge and front‑line partners.
• Serve as the primary point of contact for all concierge‑related sales activity and issue resolution.

• Identify, solicit, and close corporate groups, conventions, incentive trips, and private performance bookings.
• Work closely with VCB Convention Sales and other destination marketing organizations to attract group business.
• Prepare customized proposals, pricing, and presentations for group and private event opportunities.
• Coordinate with operations and marketing teams to deliver seamless group experiences and ensure brand consistency.
• Track all inquiries and follow up diligently to maximize conversion rates.

• Represent the organization at networking events, trade shows, and industry gatherings.
• Build long‑term relationships with key hotel partners, DMCs (Destination Management Companies), and local business leaders.
• Collaborate with the Director of Sales and marketing partners (e.g., Von Mack) to align promotions and group offers.
• Support public relations and partnership initiatives that enhance the company’s visibility within the community.

• Maintain an updated CRM or sales tracking system with detailed notes, follow‑up actions, and performance data.
• Report weekly on:
  • Concierge visits completed
  • Leads generated and converted
  • Group inquiries and bookings
  • Revenue progress versus goals
• Analyze sales trends and provide feedback on pricing, promotions, and partner performance.

• Bachelor’s degree in Business, Marketing, Hospitality, or related field preferred.
• 3–5 years of sales experience within hospitality, attractions, tourism, or entertainment industries.
• Proven ability to build and sustain long‑term professional relationships.
• Strong understanding of the local tourism ecosystem and key distribution channels.
• Excellent communication, negotiation, and presentation skills.
• Proficient with CRM platforms and basic reporting tools (e.g., Salesforce, Hub Spot, Excel).
• Self‑motivated and comfortable working independently in the field.
• Valid driver’s license and reliable transportation required.

• Demonstrates a strong work ethic, high degree of professionalism, and positive attitude.
• Maintains the utmost confidentiality.
• Utilizes excellent verbal and written communication, people skills, and a positive, can‑do attitude with co‑workers, clients, members, and the community, and in all work product.