Senior Product Marketing Lead

About Overwatch:

Overwatch Imagingautomatesthe collection, analysis, and delivery of time-critical geospatial intelligence for missions that matter. Overwatch AI software automatically manages airborne sensors through smart pointing commands, automated detection of objects of interest, and computer-generated reporting of collected intelligence outputs for communications-efficient reporting. Overwatch smart sensors are multi-camera,multi-spectral stabilized airborne payloads designed for automated operation by edge computers rather than human sensor operators.

Together, our capabilities enable life-saving agencies to scan wide areas and find small objects of interest, faster and more efficiently than with human-in-the-loop systems, so our customers can focus less on the search and more on the best response.

Overwatch Imaging is seeking a Senior Product Marketing Lead to support go-to-market execution for our Automated Sensor Operator (ASO) software and advanced multispectral Smart Sensors. This role plays a critical part in translating complex technical capabilities into clear, mission-relevant messaging that drives sales and marketing efforts across defense, public safety, and commercial ISR markets.

Operating at the intersection of Product, Engineering, Sales, and Marketing, the Senior Product Marketing Lead develops technically accurate product positioning, supports and delivers product demonstrations, and creates high-quality sales and marketing assets. This role strengthens our ability to communicate how Overwatch solutions perform in real-world operational environments while equipping Sales and Business Development teams with credible, technically-grounded content.

The ideal candidate brings direct experience as an EO/IR system operator with exposure to airborne ISR missions and real-world sensor operations. You will operate end-to-end as both a technical system expert and a strategic contributor to sales and marketing initiatives.

Beyond leading demos and managing post-demo asset development, you will play a central role in technical sales enablement by shaping solution narratives, answering technical questions, and developing the materials needed to advance opportunities. You will balance deep product usage with strong commercial awareness, ensuring that demonstrations, messaging, and technical content directly support deal progression and customer adoption.

• Translate complex technical features, system behaviors, and workflows into clear, mission-relevant value propositions grounded in real-world ISR operations.
• Collaborate with the Marketing Manager and marketing, sales and business development teams to define and execute go-to-market strategies aligned with company growth objectives and customer mission needs.
• Create and maintain technically accurate sales and marketing materials, including presentations, one-pagers, datasheets, videos, demo scripts, and solution briefs.
• Create and maintain messaging frameworks and use-case libraries based on product updates, competitive landscape, and direct customer feedback.

• Serve as a lead presenter and technical authority for live, remote, and fielded product demonstrations with prospective customers and partners.
• Act as a system super user and subject-matter expert for ASO and Smart Sensor workflows, integrations, and operational use.
• Develop and maintain realistic demo datasets and mission-aligned scenarios reflecting airborne, maritime, and tactical ISR operations.
• Continuously improve demo effectiveness through structured post-demo feedback and collaboration with BD, Product and Engineering teams.
• Contribute to post-demo asset development, including data products, imagery, video clips, and follow-on materials used for sales enablement and customer engagement.

• Work closely with Sales and Business Development teams to support customer discovery, technical discussions, and opportunity advancement.
• Respond to customer technical questions and support RFIs, proposals, and opportunity-specific materials with…