Digital Marketing Coordinator

Organizational Overview:
Columbia Riverkeeper is a successful nonprofit organization that unites communities to fight for clean water, salmon recovery, and our climate. Columbia Riverkeeper works with river communities and in solidarity with Tribes to make an impact. This includes high-profile campaigns to recover healthy salmon populations and protect the Columbia River from fossil fuels, toxic pollution, the Hanford Nuclear Site, and other threats facing people who rely on the Columbia.

Our work is featured in national media, including CNN, the New York Times, Wall Street Journal, and the Los Angeles Times.

Across our campaigns, we promote equity, diversity, and inclusion in environmental decisions and our own actions. This includes working in solidarity with Tribal Nations to achieve common goals. Our team includes community organizers, scientists, communications specialists, and attorneys. To learn more about our values and commitment to justice, equity, diversity, and inclusion, .

Location:

Portland, Oregon (preferred), or Hood River, Oregon (hybrid option)*

* This position is based out of Columbia Riverkeeper’s Portland or Hood River office. This position has the option to work remotely 3 days a week from either state, Oregon, or Washington, and requires periodic travel between Columbia Riverkeeper’s offices and within the region. Columbia Riverkeeper currently offers hybrid work for some positions as a benefit and subject to periodic reviews.

Job Type: Regular, Full-time (40 hours/week), Non-Exempt Position.

The Digital Marketing Coordinator implements and provides input on Riverkeeper’s email and website marketing strategies, manages Riverkeeper’s digital library of photos and videos, and supports multiple communications efforts, including social media updates, tech support for webinars, media relations, and rapid-response communications needs.

The Digital Marketing Coordinator is responsible for working independently and in a team; managing multiple tasks and meeting deadlines; and giving and accepting constructive feedback, while maintaining cooperative and respectful working relationships with staff, vendors, contractors, and the public.

Work in Teams:
The Digital Marketing Coordinator works with almost every staff member. They are responsible for task management, time management, and fielding requests and feedback from multiple people.

The Digital Marketing Coordinator serves as email marketing “Project Owner” to publish engaging digital content for Riverkeeper’s program and development campaigns that leads to measurable action. This position manages the email calendar for Riverkeeper, accounting for the timing and volume of emails from different program areas and development. The majority of Riverkeeper’s email content is drafted by program, development, and other staff.

On occasion, the Digital Marketing Coordinator will create original content. As the “Project Owner” for email marketing, the Digital Marketing Coordinator’s role includes:

• Using project management software and periodic check-ins with staff to ensure emails are written and approved.
• Laying out emails using Riverkeeper’s brand guidelines and graphic design templates.
• Managing email tests, edits, and final staff approvals.
• Working with the Database Specialist on list segmentation.
• Scheduling emails using best practices in testing subject lines, message content, calls-to-action, segments, send time, and new features intended to drive performance.
• Reviewing email analytics, including A/B testing, and proposing changes to email marketing practices based on lessons learned.
• Partnering with communications, program, and development staff to optimize email creative and template structures based on best practices.
• Occasionally supporting content creation across digital platforms like social media, website, email, and other channels such as blogs, videos, and infographics.

The Digital Marketing Coordinator manages the Riverkeeper website as “Project Owner” with oversight and input from the Communications & Marketing Director (the “Project…