Digital Marketing Specialist; Paid Media

Byd Netherlands Team

At BYD Netherlands, you'll find a passionate team of young and seasoned professionals, driven by innovation and a comprehensive understanding of the automotive landscape in the Netherlands. We embrace the diverse challenges of being a new entrant brand and are committed to our long‑term success by delivering top‑tier BEV/PHEV products and services to our local customers.

Our forward‑thinking approach and unwavering dedication to collaboration with our valued partners form the foundation of our long‑term success. We are agile, responsive to industry trends, and always strive to set new benchmarks in quality and innovation. United by a shared vision of excellence, the BYD team is focused on creating a sustainable and customer‑centric future in the automotive world.

The Digital Marketing Specialist is responsible for the hands‑on management, optimisation, and performance growth of paid digital media, with primary ownership of Meta Ads and Google Ads ecosystems. This role plays a key part in driving qualified traffic, leads, and brand growth through data‑driven campaign execution and continuous optimisation across digital channels.

• Plan, execute, and optimise performance‑driven campaigns across Meta Ads Manager and Google Ads.
• Support full‑funnel campaign structures including prospecting, retargeting, and conversion optimisation.
• Manage audience targeting, bidding strategies, budget allocation, and creative testing.
• Collaborate with creative teams to ensure channel‑specific messaging and asset effectiveness.
• Support expansion into additional digital platforms where relevant.

• Monitor campaign performance and implement data‑driven optimisations.
• Conduct A/B testing across creatives, audiences, and campaign structures.
• Identify opportunities to scale performance and improve efficiency.
• Track and improve key KPIs such as CPA, ROAS, CTR, and conversion rate.

• Prepare recurring digital performance reports with actionable insights.
• Analyse user behaviour, funnel performance, and attribution signals.
• Translate campaign data into clear recommendations for stakeholders.

• Support digital media budget management, pacing, and forecasting.
• Ensure efficient allocation of spend aligned with performance outcomes.
• Coordinate with finance and procurement for campaign execution and payments.

• Work closely with CRM, content, product, and sales teams to support campaign objectives.
• Collaborate with platform partners and external agencies where applicable.
• Share paid media insights and best practices internally.

• Stay up to date with platform developments, privacy changes, and performance marketing trends.
• Support testing of new digital formats, tools, and technologies.

• 1+ year of experience in digital marketing, paid media, or performance marketing.
• Hands‑on experience with Meta Ads and/or Google Ads campaign management.
• Strong analytical mindset and comfort working with performance data.
• Ability to manage multiple campaigns and priorities in a fast‑paced environment.
• Fluent in Dutch and English;
  Mandarin is an advantage.
• Experience in automotive, mobility, tech, or e‑commerce is a plus.

• Exposure to offline media channels such as TV, radio, or out‑of‑home (OOH).
• Understanding of cross‑channel attribution and full‑funnel media impact.
• Experience collaborating with media agencies or integrated campaigns.

Established in November 1994, BYD Group is a leading multi‑sector high‑tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics.

Committed to fulfilling a better life through technological innovations, BYD Group leverages a robust network of over 40 subsidiaries, with over 900,000 employees of nearly 110,000 engineers worldwide in over 400 cities of 79 countries, actively driving the implementation of comprehensive zero‑emission and emission reduction solutions. In 2024, BYD Auto delivered 4.27 million NEV (BEV+PHEV) globally, maintaining its position as the world leader in NEV sales.

BYD Group upholds the values of innovation, pragmatism, passion, and competition, dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition, storage, and application, contributing to the goal of sustainable future development for all humanity.

Location: Netherlands

Type of Employment: Full‑time