Global Media Procurement Lead AI-Driven

Short Intro and About the Job

Hoofddorp/Hybrid

The Global Media Procurement Senior Manager leads the global procurement strategy for Danone's performance media investments, with accountability for maximising return on A&P spend across an increasingly converged marketing ecosystem.

As AI reshapes media planning, search, and content activation, and as the lines between media, commerce, data, and technology continue to dissolve, this position requires a leader who combines deep commercial expertise with genuine fluency in emerging technology — including AI-driven media tools, automated optimisation platforms, and the evolving search landscape.

You will drive impact through the following areas:

Category Leadership

• Own global sourcing strategies for search/SEO, CRM-related activation, and marketing platforms, including emerging AI-native and generative search environments.
• Develop and maintain a rigorous view of the supplier landscape — agencies, publishers, platforms, data partners, and AI tooling providers — to ensure Danone partners with best-in-class capabilities.
• Manage complex, multi-tier supplier ecosystems including media agencies, specialist performance partners, and technology vendors.
• Lead complex RFP and RFI processes end-to-end, from brief through selection, aligned to Danone's strategic and commercial priorities.

AI & technology fluency

• Continuously monitor how AI is reshaping the media and advertising ecosystem — including generative search, AI-powered bidding, synthetic creative, and automated media planning — and translate this into procurement-relevant intelligence.
• Identify and evaluate AI-enabled tools and platforms that drive measurable improvements in media effectiveness, efficiency, or measurement quality.
• Partner with IT and data teams to assess build vs. buy decisions on martech and AI capability, ensuring procurement is embedded in vendor selection from day one.

Performance Management

• Act as a central orchestration point, ensuring strong governance across sub-teams
• Support the Category Sourcing Director in managing the overall roadmap, priorities, and delivery of the extended team.
• Ensure key initiatives are properly tracked, delivered on time, and aligned with the overall strategy.
• Coordinate internal champions and project leads across the team to ensure consistent progress and execution.
• Prepare and maintain key materials for leadership discussions (program updates, Q  decks, roadmap tracking, performance dashboards).

Stakeholder Partnership

• Build strong partnerships with global and local procurement and marketing stakeholders to understand evolving needs and ensure procurement strategies support business growth.
• Work closely with IT, data, legal and digital teams to ensure alignment between media sourcing strategies and broader digital transformation initiatives.
• Support internal education and capability building around emerging areas such as AI-enabled media optimization, and performance marketing models.
• Represent Danone externally with strategic suppliers and industry bodies, building relationships that support long-term value creation.

Agency & Partner Management

• Manage strategic relationships with global agencies and technology partners.
• Drive continuous improvement in agency performance, ensuring clear scope definitions, effective governance, and value delivery.
• Ensure supplier relationships drive innovation, transparency, and measurable business impact.

Compliance & Value Creation

• Ensure all sourcing activities comply with Danone’s policies, business principles, and governance frameworks.
• Continuously identify opportunities to improve ROI and effectiveness of media investments through better commercial models, technology adoption, and supplier performance management.

Meet your future manager!

You will work closely with BOZZANO Laura, Global Category Sourcing Director Topline. See more information here.

This role requires a professional who can combine solid media expertise, commercial acumen, and the ability to navigate emerging technologies such as AI-driven marketing tools and automation platforms.

The successful candidate will own category leadership across performance media, with…