Merchandising Manager

Be part of a movement that moves the world  At ASICS, we’re more than just a brand; we’re a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment.
If you’re inspired to move yourself and the world toward a brighter future, we’re looking for you.

Your role in our shared journey  Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you will be the strategic and operational backbone of the Northwest Wholesale Merchandising team. As Wholesale Merchandising Manager, you will lead a team of minimum three Merchandisers across the UK, Nordics, and Be Ne Lux  markets, setting commercial assortment direction, coaching your team to grow and deliver independently, and acting as the critical bridge between Regional Sales and EMEA Category.

You will translate business strategy into assortment decisions that drive revenue and translate market and consumer insights back into the product and category conversation. Reporting to Sophie Lory, Head of Marketplace Merchandising, this is a 100% wholesale role operating at large financial impact scale (€60M–€500M).
Few Merchandising Manager roles offer this breadth of commercial scope. At ASICS, you will own all categories across three markets and work as the right arm of two Sales Directors, giving you a 360-degree view of regional performance that simply does not exist in more segmented roles at larger brands. This is a fast-paced role that rewards structured, resilient professionals who communicate clearly, think commercially, and lead by empowering others.

If that is how you work, the scope for impact here is significant.
Your key responsibilities will be:
Team Management & Development: manage, coach, motivate, and empower a team of minimum three Marketplace Merchandisers across the UK, Nordics, and Be Ne Lux  markets; build strong working relationships with Category, Demand Planning, Sales, and Operations; safeguard priority-setting across the team so that issues are resolved timely and structurally; create an environment of accountability, continuous improvement, and growing team independence. Approximately half the team are not Hoofddorp-based — confident remote management and regular market travel (minimum once per season) are central to this role.
Assortment Strategy & Line Development: consolidate business insights from previous seasons to guide future assortment strategies; adjust and adapt commercial expectations as the product line develops, raising risks and opportunities to the financials proactively; ensure marketing campaigns are effectively integrated into the assortment process; translate business strategy into clear commercial assortment direction and volumes in close collaboration with Demand Planning.
Seasonal Range Planning: provide structured, market-relevant feedback on the EMEA and Market product line before seasonal finalisation; build seasonal range plans grounded in competitor analysis and market research; partner with the wholesale Sales team to develop assortments that meet customer and consumer needs; collaborate with the Planner on historical analysis and market trends; brief Category teams on consumer and product requirements for the Northwest markets.
Systems, Process & S&OP: collaborate with other Merchandising Managers to identify gaps in Marketplace Merchandising processes and implement improvements; support the S&OP process to achieve accurate forecasting and ensure the product forecast framework is executed; develop and manage the critical path for product assortment distribution within ASICS; create and implement new projects with…