Media Director

L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.

The CDMO team is the corporate team of experts responsible for optimizing the consumer journey and maximizing the ROI of our business drivers for all our brands in the Benelux. The team hosts experts in the field of Media, Advocacy, CRM/DDX, Geo, Consumer Engagement (websites, services, PIM/DAM), E-commerce, Digital innovation and Consumer & Market Intelligence.

As Media Director you will be part of the Leadership Team of the CDMO (multi divisional marketing & digital) team and manage directly a team of 3 media specialists and indirectly the media teams of our 4 divisions. You make sure, together with the media and brand teams, to invest our media to drive the brand objectives and keep on top of the innovations in the market.

Y ou act as the strategic driver and governance lead for all media investments and partnerships across the BNL (Belgium, Netherlands, Luxembourg) cluster. You bridge global group strategy with local brand execution, ensuring high-impact, innovative, and compliant media operations.

Key responsibilities:

• Direct the overarching strategic media vision and investment allocation across all divisions and brands
• Partner with Division General Managers, Marketing Directors, and division media leads to align media choices with business goals.
• Elevate the profile and impact of the media team internally through consistent stakeholder management and regular communication updates

• Lead, evaluate, and optimize the operational and strategic relationship with our BNL media agency
• Negotiate and manage Joint Business Partnerships (JBPs) with key tech and digital giants (Meta, Google, Tik Tok) and emerging retail media networks.
• Build key BNL media publishing relationships and finalize annual media partnerships (Talpa, AdAlliance, DPG etc)

• Ensure strict adherence to global group rules, including naming conventions, golden rules, and division-specific rules of engagement.
• Oversee media finance management and budget control.
• Actively connect with global and European media teams, representing BNL within the broader international media community.

• Drive forward-thinking media initiatives and experimentation with key partners with our local Test & Learn program.
• Build magic in the campaigns to drive brand equity.
• Develop and animate the internal BNL "media and brand" community to foster knowledge-sharing and best practices.
• Directly lead a core team of 3 FTEs while providing indirect leadership and guidance to media leads across all divisions.

To maintain our leading position in the beauty market, we’re looking for ambitious people who have strong convictions and inspiring ideas. You are analytically strong but pragmatic when the situation requires. As a person you are determined to make a great impact by taking initiatives and sharing your ideas. It is important to feel comfortable to collaborate with different stakeholders and that you know how to convince them if necessary.

Furthermore, you are open minded and supportive towards new initiatives.

You:

• Have at least 10 years of fulltime work experience
• Have a strong track record in media (strategy) and brand building
• Have the ability to translate business objectives into media objectives, and are able to voice this in an easy-to-understand way
• Possess strong process optimization skills and is not afraid to make sure the processes are respected by pushing back where necessary
• Strong stakeholder- and communications skills
• Positive mindset with creative problem-solving skills
• Preferably with experience or interest in FMCG, retail and/or beauty business
• Obtained a master’s degree, preferably in a relevant field
• Fluent in English and either French or Dutch in…