Marketing Activation Manager, Sportstyle

Be part of a movement that moves the world
At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times.

It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you will own the Sportstyle (SPS) activation strategy across EMEA, translating Brand, Product, and Collaboration campaigns into compelling pan-European consumer, influencer, and media experiences. This is a newly created role within the SPS Category team, reporting to the SPS Senior Director. You will manage a significant annual activation budget (upwards of €5M), and drive end-to-end delivery of major pan-European events alongside the strategic direction that connects them to the Sportstyle brand.

ASICS Sportstyle is in an exciting growth moment, investing in capability, scale and expanding its activation footprint across Europe. This role sits at the intersection of culture, fashion, sport and consumer experience, with autonomy to define the approach, not just execute it. You will be a member of the Sportstyle management team and a recognised internal expert, working with a manager who gives genuine freedom to deliver industry-leading initiatives.

This is the role for a creative-business savvy professional who can hold an ambitious consumer vision in one hand and a production schedule in the other.

• Activation Strategy & Campaign Translation — develop the EMEA Sportstyle Events & Activations strategy aligned with seasonal priorities; translate Brand, Product, and Collaboration campaigns into distinctive pan-European consumer experiences with clear objectives and KPIs; integrate activation plans into GTM planning cycles and contribute to longer-term Sportstyle strategy as a member of the management team.
• Pan-European Event Execution & Production Leadership - lead end-to-end delivery of major pan-European events and selected global initiatives; apply deep hands-on production expertise to challenge agency proposals on scope, build, timelines, and costs; manage multiple simultaneous projects across EMEA markets to consistently high creative and brand standards. Frequent travel across EMEA is required, including working outside standard hours during major events.
• Budget, Commercial & Agency Management - own and manage the annual SPS Activation budget; allocate investment against strategic priorities; maintain accurate forecasting; benchmark costs and negotiate agency and supplier fees; brief, select, scope, and manage creative, experiential, and production agencies at scale, holding partners to quality, timeline, and commercial standards.
• Cross-Functional Collaboration, Market Enablement & Leadership - partner with PR & Influencer Marketing and Category Marketing on consumer-facing events; align Global, EMEA, and local market teams in GTM forums; develop frameworks and toolkits enabling markets to execute campaigns consistently; build internal production knowledge and a strong agency and supplier network across EMEA.