Product Manager – Global MarTech & Engagement Platforms

Product Manager – Global Mar Tech & Engagement Platforms

• SaaS Portfolio Management:
  Lead the lifecycle, integration, and optimization of Elanco’s marketing SaaS stack (including Docebo, On24, Wistia, Pear Commerce, and Ahrefs).
• Engagement
  
  Roadmap:
  
  Define the strategy for how these "bolt-on" technologies enhance the customer journey, ensuring they are globally scalable yet locally relevant.
• Usage and Analysis:
  Analyze traffic, usage and other engagement data across communication channels and provide readouts and key actions.
• Vendor Excellence:
  Manage relationships with key technology partners, ensuring service level agreements (SLAs) are met and Elanco is leveraging the latest platform innovations.
• Data-Driven Growth:
  Utilize tools like Google Analytics, Microsoft Clarity, and ObservePoint to monitor platform health and user engagement, translating data into actionable web product improvements.
• Privacy & Security First:
  Act as the primary product liaison for Legal and Privacy stakeholders, ensuring all engagement platforms (e.g., Trustseal, Preference Centers) meet global regulatory standards (GDPR, CCPA, etc.).
• Process Optimization:
  Inherit and evolve the "Ops Lead" responsibilities, streamlining how marketing teams request, onboard, and utilize new technologies.
• Global
  
  Collaboration:
  
  Serve as the primary point of contact for OUS (Outside the US) stakeholders in the UK, EMEA, and APAC, ensuring their unique market needs are reflected in the global stack.

• 5+ years in digital product management or marketing operations, focusing on B2B/B2C SaaS ecosystems.
• Strong track record of managing complex marketing stacks in a global, matrixed environment.
• Deep understanding of third‑party SaaS integration via APIs, scripts, and data layers.
• Proficiency in Google Analytics, SEO tools (Ahrefs), and user behavior tracking (Clarity/Hotjar).
• Familiarity with global data privacy laws and their impact on marketing technology.
• Ability to manage multiple competing priorities and vendors while maintaining a focus on ROI and performance.
• Skill in navigating complex legal and privacy requirements to secure business approvals.
• Global mindset – comfortable working across time zones, bridging UK/EMEA and Global HQ.

• Travel: 0-10%
• Location:
  
  Hook, UK – Hybrid Work Environment

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job-related criteria and/or transferable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.