Product Manager – Global MarTech & Engagement Platforms

Your Role

Product Manager – Global Mar Tech & Engagement Platforms. You will be the strategic architect of Elanco’s marketing technology ecosystem, owning the connective tissue of SaaS-based platforms that drive customer engagement, education, and conversion. You will manage a diverse portfolio of enterprise tools, including Docebo, On24, Wistia, Pear Commerce, Ahrefs, and other key engagement platforms, ensuring a seamless, high-performing set of capabilities for global marketing teams worldwide.

• SaaS Portfolio Management – Lead the lifecycle, integration, and optimization of the marketing SaaS stack.
• Engagement Roadmap – Define strategy for how bolt‑on technologies enhance the customer journey, ensuring they are globally scalable yet locally relevant.
• Usage and Analysis – Analyze traffic, usage and engagement data across communication channels and provide actionable readouts.
• Vendor Excellence – Manage relationships with key technology partners, ensuring SLAs are met and the latest platform innovations are leveraged.
• Data‑Driven Growth – Use tools such as Google Analytics, Microsoft Clarity, and ObservePoint to monitor platform health and user engagement, translating data into product improvements.
• Privacy & Security First – Liaise with Legal and Privacy stakeholders to ensure all engagement platforms meet GDPR, CCPA and other regulatory standards.
• Process Optimization – Evolve the Ops Lead responsibilities to streamline how marketing teams request, onboard, and utilize new technologies.
• Global Collaboration – Serve as the primary point of contact for OUS stakeholders in the UK, EMEA, and APAC, ensuring their market needs are reflected in the global stack.

• 5+ years of experience in digital product management or marketing operations, with a focus on B2B or B2C SaaS ecosystems.
• Proven track record managing complex marketing stacks in a global, matrixed environment.
• Strong understanding of SaaS integration, including APIs, scripts and data layers.
• Proficiency in Google Analytics, SEO tools (Ahrefs) and user behavior tracking (Clarity, Hotjar).
• Familiarity with global data privacy laws and their impact on marketing technology.
• Ability to manage multiple competing priorities and vendors while maintaining focus on ROI and performance.
• Skilled at navigating complex legal and privacy requirements to secure approvals for business initiatives.
• Global mindset – effectively work across time zones and bridge UK/EMEA and Global HQ requirements.

• Travel: 0‑10%
• Location:
  
  Hook, UK – Hybrid work environment

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