Public Relations and Communications Specialist

Public Relations and Communications Specialist

• Position Type:
  Support Staff/ District Support
• Date Posted:
  9/29/2026
• Location:
  
  Education Services Center

At Hopkins Public Schools, we believe that our strength lies in the diversity of our students, staff, and community. We are a proudly inclusive E-12 district serving approximately 7,200 students across the City of Hopkins and surrounding communities. Our district represents a rich mosaic of cultures, backgrounds, identities, and lived experiences; we value and celebrate that diversity in everything we do.

As an academically rigorous and human-centered district, we are committed to fostering a welcoming environment where every student and staff member feels seen, heard, and valued. There is no “typical” Hopkins student, and we embrace this truth as a catalyst for innovation, growth, and equity in learning.
We seek educators and staff who are equity-minded, culturally responsive, and deeply committed to creating inclusive spaces where all learners can thrive.
We welcome candidates who are passionate about dismantling systemic barriers, advancing justice, and preparing students to become bold, collaborative, and compassionate global citizens. When you join Hopkins Public Schools, you are not just joining a district, you are becoming part of a community that honors difference, nurtures potential, and inspires remarkable achievement in every learner, from birth through graduation.
You are welcome  belong at Hopkins.

SUMMARY:

Develops and edits district stories, newsletters, and public relations materials; leads the day-to-day management of district website content; and supports clear, timely communications with families, staff, and the community.

ESSENTIAL FUNCTIONS
:

This class specification lists the major duties and requirements of the job and is not all-inclusive. Incumbent(s) may be expected to perform job-related duties other than those contained in this document and may be required to have specific job-related knowledge and skills.

• Leads day-to-day management of district website content by writing, editing, organizing, and updating information to keep it accurate, easy to find, and accessible in accordance with ADA requirements.
• Analyze website and social media analytics to evaluate audience engagement, identify trends, and inform communications strategies.
• Provides training and user support to district staff on website use and branding guidelines; oversees all website contributors; and supports new development initiatives.
• Manages and builds forms to collect data; assists in data extraction.
• Assists the Director of Communications and Marketing with crisis communications, including drafting and updating messages for families, staff, media, and the community as situations develop.
• Identifies story opportunities; interviews students, staff, and other sources; and
• writes, edits,and proofs content for the website, newsletters, media, and other district channels.
• Assists with drafting, reviewing, and sending district wide email and mass notifications to families and staff, including time-sensitive updates.
• Takes and selects photographs for district communications and maintains an organized photo collection in accordance with district procedures.
• Drafts press releases, statements, talking points, and other public relations materials. Supports the director in responding to media requests and communicating about emerging or sensitive issues.
• Manages district social media channels and maintains an editorial calendar to plan and publish timely stories, updates, and announcements.
• Aligns communications & public relations efforts with District goals & key messages.
• Develops and executes communications campaigns and strategies for the district and individual schools.
• Mai…