Director of Digital Experience

# Director of Digital Experience Virtual calendar today

Posted October 6, 2026

Req #7679

Apply via Dayforce##

Job Description Uniti is a
** premier insurgent fiber provider
** dedicated to enabling mission-critical connectivity across the United States.

With a steadfast commitment to customer service, operational excellence, and superior network capabilities, Uniti
** builds, operates and delivers critical fiber-based communications services to connect and empower people and businesses**.**                                                         *
* *
* About the Role:

** The Director of Digital Experience will lead the strategy, performance, governance and continuous improvement of Uniti’s primary company website and related digital customer experiences. This role is responsible for ensuring  serves as a modern, high-performing digital front door for customers, prospects, investors, employees and other stakeholders—supporting brand credibility, customer acquisition, ecommerce enablement, organic search visibility, lead generation, content management and measurable business outcomes.

Reporting to the VP of Corporate Communications, this position resides in a shared services organization and will partner closely with Marketing, Sales, Product, IT, Investor Relations, Legal, Customer Experience and external agency partners to build and maintain a cohesive, accessible, accurate and conversion-oriented web presence across Uniti’s portfolio of brands.
** What You'll Do:
**** Website Strategy and Governance
*** Own the strategic roadmap for Uniti’s website, ensuring it supports corporate priorities, customer needs, brand positioning and commercial growth objectives.
* Establish and manage web governance processes, including content ownership, publishing workflows, quality assurance, brand standards, accessibility expectations, compliance reviews and performance reporting.
* Serve as the business owner for website enhancements, platform improvements, navigation, information architecture, user journeys and cross-functional digital initiatives.
* Partner with IT and external vendors to ensure the website is secure, scalable, reliable, accessible and optimized for performance across devices and browsers.
* Direct and coordinate the work of team members and cross-functional contributors supporting digital initiatives, including setting priorities, reviewing deliverables and ensuring high-quality execution, regardless of direct reporting relationships.
** Ecommerce and Digital Conversion
*** Lead ecommerce strategy and optimization for  digital experience that supports customer acquisition, product exploration, quote requests, lead capture, support pathways and, where applicable, online ordering or self-service transactions.
* Define and optimize end-to-end digital customer journeys across all audiences.
* Identify opportunities to reduce friction in key customer journeys and improve conversion rates through testing, personalization, experience design and data-informed iteration.
* Collaborate with Marketing Operations and IT to optimize CRM, marketing automation, analytics, personalization, and lead management integrations that connect digital engagement to pipeline generation and revenue outcomes.
* Define ecommerce and conversion KPIs, monitor funnel performance and recommend enhancements that improve qualified traffic, lead quality, completion rates and customer satisfaction.
** SEO, Content and Digital Marketing Performance
*** Develop and lead Uniti’s SEO strategy, including technical SEO, on-page optimization, content planning, metadata, schema, site health, keyword strategy and organic performance reporting.
* Lead strategies that enhance Uniti's visibility across traditional search engines, AI-powered search…