Manager, Commercial
Listed on 2025-11-18
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Business
Business Management, Business Development, Sales Marketing -
Sales
Business Development, Sales Marketing
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.
The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $104,800 - $124,450, bonus and long-term incentive eligible
COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential.
The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
ROLE
SUMMARY:
Partner directly with dedicated main house wholesalers, cultivating a strategic relationship at a higher level of the wholesaler organization. Using a strategic, forward-thinking mindset, elevate AB’s role & presence with wholesalers in your specific market. Support wholesalers while driving commercial ownership and strategic oversight of the annual business plan.
JOB RESPONSIBILTIES:
Build strong business relationships with key wholesalers and internal partners and ensure alignment between company and customer objectives
Build strategies to drive Anheuser Busch's commercial priorities to deliver results
Partner with Commercial Director, TMM, and other internal teams, along with wholesaler teams on all issues and sales opportunities, including merchandising, marketing, sales, ride withs and any other relevant plans/actions in the market
Communicate results, priorities, and programs weekly/monthly with Wholesaler and Commercial Director
POCM management: assist in allocating POCM to branch satellites, communicate to sales team when new POCM is available, and lead storage and inventory of POCM
Manage Commercial plan development, Wholesaler Joint Business Plans (WJBP), and critical Commercial processes, including but not limited to:
Pricing strategy development & price increase sell-in cents per case audits and forecasting Reviews
Manage end-to-end Wholesaler Management and relationships, including Wholesaler planning & performance routine/meetings (innovation, channel, and non-alc), Trimester planning & strategy implementation, and AOE & WEA assessments
Oversee and own the Sales, Share and Financial performance of dedicated main house wholesalers
Provide routine report-outs through the Sales Performance Reviews with senior management
Understand the market dynamics and industry-specific trends and landscapes to bring new insights and solutions to drive results and lead future growth
Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business: IRI, CSR, Business Objects, VIPR, RMIS, etc. )
Support and manage pilot projects on an ad-hoc basis
JOB QUALIFICATIONS:
Minimum of 2 years business experience in sales or marketing, field sales experience preferred, consumer packaged goods industry a plus
Moderate to Advanced proficiency utilizing Microsoft Excel and Microsoft Power point to organize data and translate findings into recommendations
Ability to confidently present insights, opportunities, and recommendations to internal or external stakeholders in a persuasive manner
Experience with dash boarding software such as Power
BI, Qlik, Tableau, or SpotfireSales experience in consumer packaged goods industry
Knowledge of Commercial and Sales strategy, Distribution and Supply
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have…
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