Associate Director, Patient Excellence Marketing and Branding Strategy

Associate Director, Patient Experience Excellence Marketing and Branding Strategy

Johnson & Johnson Med Tech is recruiting for an Associate Director, Patient Experience Excellence Marketing and Branding Strategy to be located in Titusville, NJ with flexibility to work in Horsham, PA.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science‑based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Marketing – Multi‑Family Marketing – People Leader – Locations:
Horsham, PA;
Titusville, NJ.

• Branding Strategy Development:
  Align with Patient Experience and Brand Teams to create and execute comprehensive J&J with
  
  Me branding strategies for PECS, ensuring consistent application across the PECS portfolio of TA PSPs and adherence to enterprise J&J with
  
  Me branding guidelines. Evaluate competitor patient experience and access offerings and anticipate future trends.
• Cross‑Functional
  
  Collaboration:
  
  Maintain strong connectivity with Internal Stakeholders (Patient Experience, Solutions, Operations, Market Access, and Brand) to understand evolving business and program needs. Develop and deliver training to help Internal Stakeholders understand messaging and asset submission requirements.
• PECS CAC Processes:
  Participate in CAC reviews to ensure compliant, accurate, and timely approvals of patient support program materials. Serve as the PECS subject matter expert in CAC, ensuring PECS‑approved content is consistently and accurately pulled through.
• Operational Excellence:
  Drive harmonization of J&J patient support program materials where appropriate. Provide a J&J‑wide perspective to ensure consistency in patient support program processes across therapeutic areas.
• J&J with
  
  Me Message Libraries:
  Develop and maintain HCP and patient‑facing message libraries that guide all content for J&J with
  
  Me. Simplify language to reflect customer needs—supporting patients with empathy and giving providers easy‑to‑use resources.
• Performance Metrics:
  Define advance CAC performance indicators to identify friction points and drive continuous improvement and engagement strategies within CAC/CET processes to increase organizational efficiency and enhance launch effectiveness for all materials and resources.
• Unbranded Programs & Materials:
  Lead development and improvement of patient educational materials. Manage agency partners to create/maintain cross‑franchise educational resources. Serve as Project Owner for cross‑franchise CAC submissions as needed.

• A minimum of a Bachelor's degree is required. Postgraduate qualification, MBA, or other graduate degree or equivalent experience is strongly preferred.
• A minimum of 5 years of dynamic experience in the pharmaceutical industry is required.
• A minimum of 5 years demonstrated in pre‑launch & launch activities, in‑line marketing, market access, marketing support, or sales management/training experience implementing marketing strategy is required.
• An ability to manage multiple priorities is required.
• Excellent leadership skills with the ability to work effectively in a matrix and unstructured environment and manage project teams with or without direct report authority is required.
• Excellent verbal and written communication skills and ability to present to all levels of leadership required.
• Commitment to creating an inclusive environment and fostering best thinking across the team is required.
• Excellent interpersonal skills with a demonstrated track record for forging strong, productive relationships with a wide array of colleagues and customers is required.

The anticipated base pay range for this position is $122,000 to $224,000. The Company maintains highly competitive, performance‑based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan.

• Employees and/or…