Commercial Trading Manager

Our Vision is to be 'More than TV' building upon ITV's unique and winning combination of creativity and commercial strength, driven by investment in data and technology.

This person will be key in generating revenue for the ITV Commercial team; developing, articulating and selling ITV’s complete offering via linear and digital with a primary emphasis and accountability for increasing volume and share on ITV from a designated portfolio.

The key focus of the role will be to negotiate, monitor and manage agency and client deals in line with the overall trading policy. An important element will be identifying opportunities and implementing strategies that deliver on these objectives alongside the Trading Controller/Director. To work with the wider commercial team members to ensure the best possible outcomes for ITV . Identifying the decision makers within agencies and client side and using evidence based selling to maximise ITV’s revenue from new clients and brands.

Working alongside New Business Managers, ITV Adventures managers, ITVX Digital sales managers & ITV You Tube sales managers, reporting into ITV Controller & ITV Trading director.

Work with the relevant trading personnel with a key focus on;

• Sales

The Trading Manager will be responsible for selling all ITV commercial products across ITV, ITVX and ITV Youtube to their designated portfolio. Alongside the New Business Managers, they will be responsible for identifying brands with media spend elsewhere, and selling in the merits of TV and ITV accordingly.

Account Management:
The successful applicant will be responsible for the successful account management of ITV clients business within their portfolio. Through a combination of ensuring they are up to date with ITV offers in the market, through to understanding phasing of spends and marketing objectives.

• Develop: strong working relationships with key influencers in Media Agencies/Clients (senior management, planners, data, digital buyers) to develop clear strategies to drive revenue ITV`s VOD and Multiplatform offerings.
• Inform : ITV continues to lead the market in commercial innovations, both in a linear and digital space. The successful candidate will conduct insights sessions and presentations. Collaborating with ITV’s existing resource to enhance our existing proposition.
• Evidence : work with ITV’s research and data teams to demonstrate the value of ITV investment for media plans.
• Develop :
  Evolve existing trading models and create bespoke and relevant trading solutions in order to achieve sales targets.
• Research:
  Utilise all available data sources to identify target advertisers and generate strategy

• Evolve and develop our existing trading models in order to facilitate new revenue streams.
• Work with key stakeholders across the ITV business (e.g. technology, online, sales ops, planning and strategy teams) to develop and enhance our sales material and products.
• Align with Client Direct, VOD, Data and Content teams to help align to commercial requirements and ITV Online Ad Operations to ensure delivery of all campaigns where relevant.
• Build and maintain strong working relationships with all areas of ITV Commercial, as well as key stakeholders in the Technology, Data and Hub teams.
• Use analytics and/or other reporting to identify possible targets.
• Liaise with internal marketing to ensure we have relevant sales materials to effectively convert identified business opportunities.
• Ensure that all external interaction promotes ITV’s core values of Energy, Bravery & Pride.
• To have extensive knowledge of the UK Broadcast and Digital markets including key areas of…