Field Marketing Executive

You have well-developed expertise in regional field marketing, demand generation, multi-channel campaign management, and data-driven optimisation. The ability to autonomously develop and deliver integrated marketing programmes for an assigned geography, translate global GTM strategies into locally relevant execution, and use performance insight to continuously refine outcomes is what defines readiness at this level.

• 3–5 years' experience in B2B field marketing or demand generation, with hands-on expertise across field, events, and sales-activated programmes
• Strong analytical ability with a proven track record of using data to improve GTM marketing performance
• Experience with platforms including Salesforce, Marketo, Reachdesk, Demandbase, AI/LLMs, and Tableau
• Excellent project management, communication, and stakeholder management skills
• Initiative-taking, action-oriented mindset with a solid sense of ownership, accountability, and experience collaborating with sales teams against pipeline targets

You have well-developed expertise in regional field marketing, demand generation, multi-channel campaign management, and data-driven optimisation. The ability to autonomously develop and deliver integrated marketing programmes for an assigned geography, translate global GTM strategies into locally relevant execution, and use performance insight to continuously refine outcomes is what defines readiness at this level.

• 3–5 years' experience in B2B field marketing or demand generation, with hands-on expertise across field, events, and sales-activated programmes
• Strong analytical ability with a proven track record of using data to improve GTM marketing performance
• Experience with platforms including Salesforce, Marketo, Reachdesk, Demandbase, AI/LLMs, and Tableau
• Excellent project management, communication, and stakeholder management skills
• Initiative-taking, action-oriented mindset with a solid sense of ownership, accountability, and experience collaborating with sales teams against pipeline targets

You'll autonomously develop and deliver field marketing programmes for your assigned geography, acting as the named marketing practitioner for that region. Planning and managing campaigns across digital and in-person channels, overseeing event marketing and lead generation activity, managing budgets, and nurturing customer and partner relationships are core responsibilities. Mentoring junior colleagues is an explicit expectation.

• Deliver the UKI field marketing plan aligned to the Go-to-Market strategy, objectives, and pipeline targets
• Translate regional strategy into locally executed, high-performing campaigns and tailored account engagement programmes
• Act as the primary point of contact for day-to-day sales-led marketing activity and queries
• Track, analyse, and report on performance, continuously optimising using data, testing, and market insights
• Share actionable insights to influence future strategy, planning, and investment

Success in this role is measured across pipeline contribution and measurable influence on qualified pipeline and revenue, engagement and conversion metrics that reflect funnel progression, the effectiveness of account-level engagement, a consistent pace of testing and optimisation, and reliable execution against objectives and timelines.

You'll own the marketing picture for your geography and be the person commercial, Customer Success, and channel stakeholders turn to for regional marketing expertise. The programmes you design and deliver shape how customers in your region engage with SAP across the buying journey. If you are ready for end-to-end ownership of field marketing for a defined geography, this is the right role.

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