Media Marketing Manager - Content

This is a 12-month Fixed Term Contract for ‘Marketing Manager – Content, Sky Media’. Sky Media is the advertising sales arm of Sky, and the Marketing team is responsible for setting and delivering Sky Media’s marketing strategy across the advertising industry.

As ‘Marketing Manager – Content’, your role is to be the ‘in-house journalist’ and own Sky Media’s editorial voice. You will turn audience data, effectiveness evidence and market understanding from key stakeholders into thought leadership, insight reports, case studies, narratives and other long form written content that is used to promote Sky Media and its offering across the advertising industry. You will work in close partnership with Marketing Program Managers who will set strategy and requirements for multiple marketing plans and you will ensure content required within that activity is delivered in a timely, efficient and engaging way that delivers on clearly set objectives.

The role requires someone who is comfortable talking about industry issues in depth with subject matter experts across linear TV, VOD, Digital, Podcast, Streaming and general advertising, and has the ability to turn the conversations into clearly communicated points of view, research reports, case studies and more.

• Help deliver the Sky Media editorial strategy through written content.
• Establish and enforce tone of voice and editorial standards across all written Marketing content.
• Maintain a rolling content plan that serves multiple marketing programs and holds a coherent narrative across each of them.

• Write and edit thought leadership, insight reports, case studies, narratives, award entries, scripts, event content and executive communications as required.
• Work with insight and research teams to turn data into narratives.
• Commission, brief and edit external writers (PR agency) as required, and hold the standard of what they deliver.

• Work with multiple Marketing Program Leads, to deliver the content element of their plans.
• Work as required with a Digital Manager on distribution, search performance and content performance data that informs content performance.
• Work with Creative Directors where written and visual output should be conceived together rather than separately.
• Build relationship with external PR agency and work with them to help deliver on their work streams and spot opportunities as they arise.
• Work with a Project Manager to manage capacity, volume and to flag any issues in advance

• Strong editorial and writing experience in a business-to-business, media or journalistic environment, with a portfolio to evidence it.
• Media, advertising or adtech sector knowledge.
• Exceptional accuracy and self-editing.
• Ability to turn data and research into a genuine argument with a point of view.
• Experience owning a content plan across multiple audiences and channels.

• Commissioning and editing experience with external writers or agencies.
• Experience of thought leadership or research-led content programmes.
• Understanding of search and content performance measurement.
• Experience working alongside a PR agency on a shared narrative.

There’s one thing people can’t stop talking about when it comes to life at Sky: the perks. Here’s a taster:

• Free NOW package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences

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