Content Manager; FTC)

Our priority is to match the right person to the right role, and we never want salary to be a barrier to applying. Regardless of your current pay, we’ll ask about your salary expectations during the application process, and our Talent Team will have an open, honest conversation during the talent call to understand your skills and explore our salary options.

If you have questions around salary, please feel free to ask us!

Location
:
Chiswick, London - Hybrid

Sponsorship: We are unable to offer sponsorship for this role

Reporting to our Head of Growth

The Content Manager is responsible for leading So Energy’s content strategy across the website, organic social media and influencer activity, driving organic growth, increasing brand awareness and supporting positive brand perception.

The role owns website content and performance within Webflow CMS, ensuring content is distinctive, engaging and optimised for SEO, GEO, conversion and customer experience. The Content Manager will create and deliver high-quality accurate content and use data and insight to continuously improve performance and business outcomes.

The role is also responsible for managing So Energy’s PR agency and reputation management activity, ensuring consistent messaging and effective media engagement in support of the company’s brand and commercial objectives.

So Energy was created in 2015 because we knew energy suppliers could be better. Since then, we’ve grown rapidly but sustainably, with 300,000 customers and over 350 Energists (what we call our people).

We’re driven to do our best for our customers, for each other, and for our planet. That’s why we’ve built a workplace culture that’s supportive, empowering, inclusive, and full of opportunities to grow and make an impact.

At So Energy, we take pride in our values-driven culture. We live and breathe by our six core values that guide everything we do:

• Clear

• Honest

• Ambitious

• Inquisitive

• Caring

• Sustainable

Website & Organic Social Media Ownership

• Own and manage the company website, ensuring content is accurate, optimised for both traditional search engines and AI-driven search tools (SEO and GEO) and aligned with brand goals.

• Create clear and compelling digital content including landing pages, guides, blogs and campaigns, ensuring consistency with brand tone

• Oversee website performance and UX in partnership with internal development and design teams and agencies.

• Lead content creation on organic social channels including Facebook, Instagram, Linked In, X, Tik Tok and You Tube.

Content Strategy & Execution

• Contribute to the evolving content strategy aligned with brand strategy, product launches and marketing campaigns.

• Translate complex, technical or regulatory topics into accessible, engaging content.

• Analyse performance using Google Analytics, Search Console, and platform dashboards to guide content improvements

• Continuously improve content performance using analytics, SEO insight, and customer feedback

• Monitor how So Energy brand appears in AI-generated search results and answers (e.g. Google AI Overviews, ChatGPT) ensuring content is accurately represented.

PR and Reputation Management

• Manage the day-to-day relationship with the agency, including regular check-ins, reviewing outputs and holding them accountable to agreed deliverables.

• Own the approvals process for press releases, media statements and other materials drafted by the agency to ensure accuracy and brand/tone alignment.

• Coordinate timing between agency-led PR activity and in-house content/marketing calendars to ensure consistent messaging across channels.

• Monitor and evaluate agency performance to ensure return on investment

• Liaise between the agency and internal…