Area Sales Manager - Lighting Manufacturer

Job Description

My client is a leading Lighting Manufacturer in the UK. They are recruiting for a capable and experienced Area Sales Manager to join their team.

Area Sales Manager - South West & Wales

Field-based role covering the South‑West and Wales region.

• £45,000.00‑£55,000.00 per year
• Competitive base salary + uncapped bonus / commission structure

Full Time, Permanent

• Identify, qualify and win new business opportunities across your designated territory/sector.
• Develop and build relationships with key stakeholders including wholesalers/distributors and contractors.
• Work closely with internal teams (product, marketing, project services) to deliver tailored proposals and solutions.
• Develop and execute strategic sales plans to meet and exceed commercial targets (revenue, margin, market share).
• Monitor market trends, competitor activity and customer needs to shape product/market strategy.
• Report on pipeline, forecast and performance, leverage CRM and other tools for visibility.

What We’re Looking For:

• Proven track‑record in business development or senior sales in the lighting / electrical / building services / M&E industry (or closely related).
• Strong commercial acumen, negotiation skills and ability to close complex deals.
• Excellent relationship‑building skills, with ability to engage at multiple stakeholder levels.
• Self‑motivated, target‑driven and able to work independently and as part of a team.
• Strong communication skills (written & verbal), good presentation / proposal skills.
• Valid UK driving licence and willingness to travel across your territory (UK & possibly abroad).
• Understanding of lighting technologies, specification processes, and distribution channels is a strong advantage.