National Account Manager - Foodservice & Wholesale

An opportunity to take real ownership of food service and wholesale growth for a fast-growing challenger drinks brand with the backing of a major FMCG group.

The role is home/field-based, with regular customer travel.
Customers are spread nationally, although a South West base may be helpful due to occasional HQ visibility and wider business activity in the region.
40,000- 50,000 + 5,000 car allowance + 10% bonus + benefits
Permanent, full-time

We're supporting a fast-growing challenger drinks brand that is looking for a commercially sharp National Account Manager to help build distribution, grow existing route-to-market partners and open up new food service and wholesale opportunities.

This is a brilliant role for someone who enjoys the energy of a smaller, high-growth brand but wants the support, credibility and infrastructure of a wider FMCG group behind them.

You'll be working across national wholesalers, regional groups, food service customers and selected end-user opportunities, helping to turn strong brand momentum into profitable, sustainable volume growth.

• Grow volume through existing wholesale and food service partners.
• Win new national and regional accounts that fit the brand's growth strategy.
• Build strong customer relationships through regular face-to-face meetings and in-market activity.
• Create and deliver customer pitches, negotiate commercial agreements and secure listings.
• Work closely with brand, marketing, revenue management and operations teams to make sure plans are commercially viable and deliverable.
• Forecast account volumes, manage budgets and support wider commercial planning.
• Represent the brand at relevant industry events, exhibitions and consumer shows.

You’ll need proven experience growing accounts, winning new business and building strong customer relationships within food service/wholesale within drinks, food or broader FMCG.

The role would suit someone who is commercially credible but not overly corporate. Someone who enjoys being out with customers, can spot opportunities, build a plan, pitch with confidence and keep momentum moving.

You’ll likely bring:

• Food service, wholesale, route-to-market account experience.
• A track record of winning new business and growing profitable volume.
• Strong commercial judgement, including P&L awareness and deal-making capability.
• Confidence presenting, negotiating and influencing customers.
• Energy, resilience and the appetite to work with a challenger brand.
• A collaborative style and the ability to work closely with a small, ambitious team.

Drinks experience would be useful, but it is not essential. The key is food service/wholesale credibility, new business drive and the ability to represent a brand well in market.

This is a rare mix of autonomy, brand ownership and group support.

You’ll be close enough to the brand to make a real impact, but not operating in isolation. You’ll work with a small, energetic team while being backed by a wider FMCG network with strong commercial experience, customer relationships and operational capability.

For the right person, this is a chance to become a key sales lead for a high-growth challenger brand, shape its route-to-market strategy and play a meaningful role in its next stage of growth.