Business Development Manager

How many companies can say they've been in business for over 179 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever changing environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.

We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

Remote USA, best location Philadelphia, PA but also can reside in DC, MA, IL, TX, VA and PA.

As a Business Development Manager, you get to work with an astonishing team that plays a vital role in Academic Life Sciences.

We are seeking a highly motivated and results-oriented Business Development Manager (BDM) to drive new opportunity generation, create market focused content, and support the commercial success of our portfolio in the Academic Life Sciences Customer Segment and related subsectors. This individual will play a pivotal role in developing and executing go-to-market strategies and content to drive business growth in North America.

The BDM will identify and interpret market signals, engage potential and existing customers to understand their needs and jobs to be done, assess competitive dynamics, and translate these insights into segment strategies, product positioning, sales enablement, and market-focused content.

This individual will play a pivotal role in developing and executing go-to-market strategies that will increase the number and quality of opportunities across relevant product lines and subsectors. The role is responsible for building customer and market understanding, identifying areas for growth, developing differentiated value propositions and content, and enabling the sales organization to target customers effectively.

The BDM will work closely with the North American Marketing Communications team, which owns website management, campaign execution, audience activation, distribution, and reach. The BDM will provide the customer insights, subject-matter expertise, positioning, and core content required to support these activities.

This position requires a strategic mindset with strong business acumen, excellent communication, and marketing skills, coupled with a technical understanding of microscopy solutions, the key target market, and the competitive landscape.

At all times, the conduct of the BDM must be in accordance with company guidelines and standards.

Sound Interesting? Here's what you'll do:

• Growth in the number and value of qualified opportunities within the North American Academic Life Sciences Customer Segment, measured by subsector and relevant product line.
• Identification and development of new market opportunities, applications, partnerships, and customer use cases.
• Quality and timely delivery of market intelligence, including customer insights, market trends, competitive analysis, and recommended commercial actions.
• Development and adoption of differentiated product positioning, value propositions, and customer-facing content.
• Customer and KOL engagement, including the quality and breadth of relationships across priority subsectors.
• Community development: building ZEISS solution ecosystems within the Academic Life Sciences networks
• Expense management
• Training & sales enablement initiatives (employees and customers)
• Opportunity to Order Conversion across key subsectors (Cell Biology, Cancer, Developmental…