Senior Analyst, Market Insights

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories.

Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

The Senior Analyst, Market Insights will be a member of the Strategic Insights team and will provide support to the Senior Managers. The Senior Analyst is responsible for monitoring, analyzing, and reporting on industry and market trends, competitor strategies, and will produce market sizing (TTM>TAM>SAM>SOM) and support market forecasting. S/he will provide insightful recommendations, identify opportunities and threats for ETS, and evaluate and size new market and business opportunities.

The incumbent will develop and communicate actionable business intelligence for strategic decision-making to support strategy formulation, business and marketing plans, new product development, and business development initiatives.

• Conduct primary and secondary research to gather needed market and competitive intelligence for assigned internal clients.
• Monitor and analyze industry trends to report on market intelligence and developments.
• Build and maintain an active network of internal and external intelligence sources. Develop and maintain a bank of relevant secondary data sources.

• Conduct market sizing and opportunity assessments using TTM/TAM/SAM/SOM frameworks and methodologies to quantify market potential and prioritize existing or emerging market opportunities.
• Identify and analyze new business opportunities in existing, adjacent or new markets and businesses.
• Develop market forecasts and scenario planning models to support strategic decision making.

• Track competitors, develop competitor profiles and SWOT analyses, and provide reports with insights about competitor strategic plans, products, positioning, marketing communications and social media activities.
• Prepare and communicate industry, market and competitive intelligence assessments, with business implications and actionable recommendations for ETS strategies and business investments.
• Identify and evaluate prospective business partners and acquisition candidates.

• Analyze information/data and build client-ready PowerPoint presentations.
• Make presentations to marketing and product/program teams, Business Units, and other business stakeholders.
• Serve as the competitive intelligence subject matter expert on cross-functional teams and other teams as needed.

• Adhere to ethical standards and comply with the laws and regulations applicable to the job function.
• Provide industry, market and…