Professional - Marketing Specialist

Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.

Job Title:

Professional - Marketing Specialist.

Location:

Houston, TX.

• As we scale out our digital advertising efforts, we're building a creative team that understands both the art of storytelling and the science of performance marketing-particularly in the rapidly growing Connected TV (CTV) space.
• We're looking for a Video Marketing Specialist / Digital Content Creator to own the end-to-end production of short-form CTV advertisements (15-30 seconds) designed to capture attention, communicate value, and drive conversions.
• You'll work closely with marketing, brand, and performance teams to translate campaign strategies into compelling video assets that meet strict platform specifications while maintaining creative excellence.
• This role also involves repurposing CTV content for social media, OTT platforms, display ads, email, and landing pages.
• The ideal candidate blends creative vision with technical precision-someone who understands frame-by-frame storytelling constraints, has deep knowledge of CTV/OTT ad specs (Roku, Hulu, You Tube TV, etc.), and can optimize content based on performance data.
• Whether you're a rising talent eager to specialize in CTV or a seasoned video marketer ready to lead creative strategy, we want to hear from you.

• CTV-Specific Production (Primary Focus):
  • Concept, storyboard, and produce 15-30 second CTV advertisements optimized for viewability, completion rate, and conversion.
  • Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, You Tube TV, Samsung TV Plus) including:
    • Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required.
    • Encoding specs: H.265 codec, MP4 container, minimum 15 Mbps bitrate.
    • Audio: AAC stereo,
      -24 LUFS loudness normalization.
    • File size and duration compliance per platform.
  • Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming.
  • Collaborate with copywriters and brand teams on scripting that fits 15-30s constraints while communicating key value propositions.
• Cross-Channel Repurposing:
  • Adapt CTV master assets into social formats: 9:16 (Stories/Reels/Tik Tok), 1:1 (Feed), 4:5 (Instagram Feed).
  • Create motion and static variants for display, programmatic, and email campaigns.
  • Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and You Tube (skippable/non-skippable).
  • Develop storyboards and shoot lists for multi-platform campaigns.
• Performance & Optimization:
  • Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate, CPA).
  • Execute A/B and multivariate creative tests; iterate based on data insights.
  • Maintain creative test velocity: minimum 2-3 new variants per campaign cycle.
  • Document learnings and contribute to internal creative best practices.
• Collaboration & Workflow:
  • Manage projects through  or Microsoft Teams.
  • Participate in creative reviews, feedback sessions, and cross-functional planning.
  • Maintain organized asset libraries and version control.
  • Support brand consistency across all channels.

• Junior Level:
  • 1-2 years in video production/editing for digital advertising.
  • At least 1 CTV/OTT ad sample (15-30s); 2-3 social video samples; basic storyboard examples.
  • Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem.
• Mid‑Level:
  • 3-5 years in video marketing, digital advertising, or agency environment.
  • 3 CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates); A/B test examples; storyboards.
  • Proven ability to optimize performance, cross‑channel adaptation experience, can work independently.
• Senior Level:
  • 6 years of leadership experience in video/creative teams.
  • Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations.
  • Creative strategy ownership, team mentorship, campaign optimization, stakeholder management.
• All Levels Must Demonstrate:
  • Proficiency in Adobe Premiere Pro and After Effects (or…