Ad Creative Lead

This is a performance design agency specializing in ad creatives, email designs, and landing pages for DTC and e-commerce brands, serving over 100 brands globally through a subscription-based, fast turnaround model. The company is launching a video ads production service and needs a builder to lead it from the ground up. You will report directly to the CEO and sit alongside the other department heads (Static, Ops, Client Management, HR).

• Build a video division from zero: no editors, no process, no team exists yet, and you will design and run the machine.
• Start hands-on, briefing and shipping the first videos with freelancers while you hire out the team.
• Write and standardize video briefs that consistently produce high-performing Meta ads.
• Build out the team over time: video editors, strategists, and eventually a project manager and a creator network.
• Own the full production process: intake, briefing, review, QA, delivery, and capacity planning.
• Set the quality bar and creative direction across UGC, talking-head, AI-animated, and B-roll formats, and coordinate with the Static team so video and static creative reinforce each other.

• A track record of writing video briefs that produced high-performing Meta ads, with examples to show.
• Experience managing content creators, editors, and/or strategists (or a clear ability to demonstrate you know how).
• Hands-on experience producing video ads using AI video tools.
• Experience with the US market and US DTC brands.
• Strong written and spoken English.
• A builder's mindset: you want to design the system, not inherit one.
• 4 to 7 years in performance creative, including 1 to 3 years leading people.
• Background as a senior or lead strategist, lead editor, or head of production at a performance creative agency serving DTC brands (multi-client, high-volume, brief-driven), or as an in-house lead strategist or head of creative at a DTC brand who personally scaled performance video and now leads editors and strategists. Agency background is the closest match for this from-zero, multi-client build.

• Hands-on editing skills (Premiere, Cap Cut, or similar).
• An existing network of UGC creators.
• Prior experience launching a service line or team inside an agency.
• 12 days of Paid Time Off + 12 Sick Days + US Holidays + Birthday Day Off.
• 300 USD annual wellbeing allowance, starting after your first 3 months.

* We consider candidates from all around the US.