Campaign Operations Analyst

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• The Campaign Execution group provides operational analysis and implementation support for Retail mass marketing products, campaigns, key mass customer communications, channels and regulatory activities. The group offers the opportunity to view the “big picture” of retail operations and marketing, as well as develop specialized knowledge in specific areas.

• This team is responsible for liaising with IT, Marketing, and Operations to accomplish results for Residential and Small Business/Builder/Multi-family market segments in the Texas ERCOT, East and Canadian markets. Evaluates, analyzes, and manages product, offer, campaigns and projects from idea through launch and designs business processes for ongoing operational support. Successful team members demonstrate skills to effectively address issues across multiple functional groups (e.g. Marketing, Regulatory, Customer Care, Contract Management, Transaction Processing, Billing, IT, Credit/Collections, Online, Telephony, Channel Vendors, Database Operations).

• A high degree of initiative and capability to work independently and cross-functionally is a required aspect of this job as well as strong interpersonal communication skills.

• Work collaboratively with cross-functional teams across the organization, especially marketing and sales, to successfully develop timelines and manage end-to-end delivery of retail marketing Residential and Small Business/Builder/Multi/family acquisition and retention campaigns.

• Coordinate and execute tasks as required to support campaigns, projects, and product implementations.

• Identifies issues when they arise, quickly diagnoses root cause, and implements appropriate solution and escalates accordingly.

• Support development of ongoing operational processes for new campaigns where needed, including launch of new functionality, marketing/sales channels, commodity products and prices to market.

• Gather, analyze, and document business requirements, business cases and approach documentation for new marketing capabilities and programs. This document includes the recommendations on “how” to implement requested functionality.

• Facilitate consensus around system and process changes from key stakeholders to affect timely and complete implementation. Accountable for successful project implementation.

• Continually evaluate effectiveness of Campaign Execution processes. Identify and document possible improvement areas and repetitive/repeatable automation opportunities and develop solutions to address them.

• Deliver campaign and project status updates to key stakeholders at regular intervals through email communication and hosting face-to-face meetings.

• Designs/implements/manages robust processes and/or database solutions to support new business and operational activities.

• Monitors key operational metrics and responds as necessary to ensure consistently superior operational performance.

• Manage multiple, concurrent projects and able to deliver.

• Monitor customer communications for multiple brands – both automated and manual – to ensure compliance with rules, internal policies, and regulatory guidelines.

• Perform quality assurance tests to ensure links, image, subject lines, and dynamic elements are functioning correctly.

• Manage report development for Campaign Execution in support of campaigns.

• This position is hybrid but may require occasional travel to the NRG office outside of your scheduled in office days especially as special projects arise. This structure is subject to change depending on the latest NRG’s policies.

• Frequent use of computers, i.e. typing on keyboards, viewing monitors, etc.

• Some evening and weekend work may be required as job duties demand.

• Minimal travel may be required to support Business Continuity Plan.

• Hig…